VP, Demand Generation

Description

Challenges You Will Solve

The VP, Demand Generation will be responsible for leading the strategy and execution of programs to generate pipeline for new customer acquisition and expansion. Reporting directly to the CMO, you will be responsible for creating and executing the company’s demand generation strategy, responsible for 50% of the company’s bookings growth each year. Focused on data and results, you will lead your team to achieve targets for MQLs, MQL quality, and Stage 1 opportunities. You'll drive both marketing-sourced and influenced pipeline, as well as marketing-sourced revenue. This executive will scale our demand generation function, which involves finding the right mix of field marketing, ABX, paid digital, SEO, social media, gated content, and website performance. You will lead the development of an organic growth marketing strategy, including SEO content, website conversion, and email nurture, to decrease dependence on paid media for demand generation. You will lead all aspects of digital marketing, field marketing, and marketing operations.

Challenges You Will Solve

What You'll Do

Deliver quality marketing-sourced pipeline to meet quarterly and annual goals, achieving KPIs set for pipeline generation and bookings

Lead all demand generation channels to drive results, measuring the effectiveness, performance, and ROI of marketing spend across all paid and organic channels

Track and continuously analyze channel performance, uncover insights, and present results to guide data-driven decisions

Build a scalable demand generation function that drives predictable pipeline results by leading a high-performing team of specialists

Maintain a feedback loop between sales and marketing to optimize MQL generation and improve early-stage sales conversions

Build and maintain relationships with senior-level and peer stakeholders across sales, customer success, channels & alliances, and other marketing leaders to facilitate seamless cross-functional coordination and quality pipeline generation

Own the development and implementation of marketing processes, technology, and data strategies to enhance the efficiency and effectiveness of our marketing organization

What You'll Bring

10 - 15 years of Marketing experience, preferably in a B2B SaaS technology company

Expert in developing, executing, and measuring innovative and results-focused demand generation programs and campaigns across multiple channels

Deep understanding of paid and organic digital marketing channels, field marketing, and ABX, and skilled at creating and optimizing content to drive results

Demonstrated analytical experience, particularly in program measurement and return on investment, along with strong program execution skills

Highly motivated, detail oriented and a self starter with vision

Ability to work in a fast-paced, demanding environment, with multiple and changing priorities

A Bachelor’s Degree in communications, marketing, or a related field is required, and an MBA is preferred

Excellent communication, presentation, prioritization skills

Prior experience leading a 20+ person demand generation team and supporting company objectives through growth marketing initiatives that result in quality pipeline and revenue growth

Proven track record of building strong cross-functional relationships and trust between marketing, sales, operations, and finance

Compensation: $230,320 - $288,750 + bonus and equity

Application Deadline: June 17, 2024

Benefit Highlights:

- 100% Paid Premiums: Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period.

- Health & Wellness - Access to mental health services, Employee Assistance Program and additional programs to incentivize healthy habits.

- Fertility Benefits: All new hires are eligible for benefits as of their first day.

- Flexible Time Off: Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays.

- Paid Parental Leave- Full base pay to bond/care for your new child.

- Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses.

- Flexible Work Environment- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US.