Overview:
SonicWall, Inc. is seeking a dynamic and experienced Vice President of Sales Operations and Channel Operations to lead our efforts in optimizing and scaling our sales and channel operations. This strategic leadership role will be responsible for driving sales efficiency, effectiveness, and productivity by overseeing all sales operations functions, including enablement of selling through resellers and Managed Service Providers (MSPs). The ideal candidate will have a proven track record in enabling channel organizations, deep knowledge of sales KPIs, processes, and technology stacks, and has experience as a channel manager or within a partner organization.
Key Responsibilities:
- Strategic Leadership:
- Develop and implement a comprehensive sales operations strategy that supports the company's overall sales goals and objectives.
- Lead and mentor the sales operations and channel operations teams, fostering a culture of high performance and continuous improvement.
- Data discovery and leadership – measuring leading indicators, improving access to the right data and improving predictability, while creating new levels of efficiency and effectiveness in the GTM and sales organizations.
- Channel Enablement:
- Design and execute programs to enable channel partners, including resellers and MSPs, to effectively sell and support our products and services.
- Collaborate with channel leadership to identify opportunities for partner growth and development.
- Create and manage partner incentive programs to drive channel sales performance.
- Sales Operations Management:
- Oversee the development and implementation of sales processes and methodologies to drive consistency and efficiency across the sales organization.
- Monitor and analyze sales KPIs to identify areas for improvement and to ensure the achievement of sales targets.
- Manage the sales technology stack, ensuring tools and systems are optimized to support the sales team's needs.
- Process Optimization:
- Continuously evaluate and improve sales processes to enhance productivity and effectiveness.
- Implement best practices for sales forecasting, pipeline management, and sales reporting.
- Collaboration and Communication:
- Work closely with senior leadership to align sales operations strategies with broader company objectives.
- Foster strong relationships with cross-functional teams, including marketing, product management, finance, and customer success, to support cohesive and effective go-to-market strategies.
- Data-Driven Decision Making:
- Utilize data analytics to provide insights and recommendations to the sales leadership team.
- Develop and maintain dashboards and reporting tools to track sales performance and operational metrics.
Qualifications:
- 15+ years of experience in sales operations and channel operations, with a focus on enabling channel organizations that sell through resellers and MSPs.
- Demonstrated experience as a channel manager or within a partner organization.
- In-depth knowledge of sales KPIs, processes, and technology stacks (e.g., CRM systems, BI, AI Agents, sales enablement tools).
- Strong leadership and management skills, with the ability to inspire and develop high-performing teams.
- Excellent analytical, strategic thinking, and problem-solving abilities.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse teams and stakeholders.
- Proven track record of driving sales performance and operational excellence in a fast-paced, dynamic environment.
Why SonicWall, Inc.
- Competitive salary and benefits package.
- Opportunity to lead and shape the sales and channel operations strategy of a growing and innovative company.
- Collaborative and inclusive work environment that values diversity and innovation.
- Career growth and development opportunities.
If you are a visionary sales operations leader with a passion for enabling channel organizations and driving sales success, we invite you to apply for this exciting opportunity at SonicWall, Inc..
Compensation varies based on location and work being performed. The starting pay range for a candidate selected for this position is generally within the range of $260,000– $300,000 which represents Total Target Compensation (Annual Base Salary + Target Sales Incentive). The successful candidate’s actual pay will also be based on qualifications and experience so that the actual starting pay may be above or below this range.
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