The Team
Upstart’s Home Lending Team is tackling the largest credit market in the world. Our first product, a Home Equity Line of Credit (HELOC), aspires to be the best way for homeowners to borrow money. Our goal is to approve most applicants in minutes and get funds in a few days, compared to a 5 week industry average. The team is a bit like a startup in a larger company, iterating quickly to better serve customers and grow the business. As we scale our HELOC product, we expect to launch a purchase mortgage product to streamline the homebuying process and responsibly expand access to credit.
As a Technical Product Marketing Manager at Upstart, you’ll build new technical capabilities to reach and convert customers, helping us drive rapid and profitable growth to scale from 1 to 100. You’ll work with our growth team to craft a roadmap for scaling the business, and with our product and engineering teams to build these solutions. The ideal candidate has both deep technical and marketing expertise, equally able to define requirements for engineering or to roll up their sleeves and run growth experiments themselves.
Position Location - This role is available in the following locations: Remote, USA
Time Zone Requirements - This team operates on the East/West Coast time zones.
Travel Requirements - As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
How you’ll make an impact:
- Define and implement technical solutions for marketing. You’ll develop a strategy for technical integrations across channels, grounded in deep understanding of the customer, the business, and our technical constraints. You’ll work on data integrations and marketing automation across digital marketing, lifecycle marketing (email and SMS), direct mail, and 3rd party partnerships. You’ll define clear requirements, map out detailed data and process flows, and work across growth, product and engineering to ship solutions.
- Unblock strategic experimentation. You’ll enable onsite and email / SMS experimentation to offer HELOCs to applicants already coming to Upstart.com, or to reengage customers who started but didn’t complete the process.
- Leverage unique data across channels. You’ll develop a strategy for better leveraging first party data, as well as identifying and integrating new data sources, to better reach and convert our target customer. You’ll build connective tissue between our machine learning, analytics, marketing, and product teams to help us better use data across channels.
- Strengthen our analytical foundations. You’ll work closely with the Marketing Analytics team to ensure the accuracy of data infrastructure. This collaboration is crucial for making informed decisions on marketing spend and optimizing the effectiveness of our campaigns.
What we’re looking for:
- Minimum requirements:
- 5+ years of B2C growth or marketing experience. You understand channel and product marketing deeply.
- Strong technical abilities. You’ve written detailed requirements for engineering, including detailed process flows. You have experience in some mix of data integration, marketing automation, CRM systems, and marketing platforms. You’ve designed and implemented technical solutions for marketing problems.
- Analytically rigorous. You bring structure and order to ambiguous problems. You write your own SQL queries and pull your own data. You’ve run or analyzed experiments yourself.
- Cross-functional project management. You work seamlessly across marketing, product, engineering, and data / analytics teams. You keep the trains running and hit your target dates.
- Ownership and growth mindset. You act like an owner. You’re often right, but humble and open minded about being wrong. You’re perpetually dissatisfied and striving to improve yourself and the team.
- Preferred qualifications:
- Salesforce experience
- Experience working with Machine Learning models, particularly uplift or attribution models
- Experience with sophisticated online experimentation
- Experience with 3rd party data integrations
What you'll love:
- Competitive Compensation (base + bonus & equity)
- Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
- 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
- Employee Stock Purchase Plan (ESPP)
- Life and disability insurance
- Generous holiday, vacation, sick and safety leave
- Supportive parental, family care, and military leave programs
- Annual wellness, technology & ergonomic reimbursement programs
- Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
- Catered lunches + snacks & drinks when working in offices
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