Technical Product Manager, Mobile App Performance Optimization

Description

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.

StackAdapt’s Advertising Technology team seeks a proficient Technical Account Manager to lead our mobile channel initiative. In this pivotal role, you will head a cross-functional team tasked with developing a new mobile app user acquisition product, leveraging our existing infrastructure and machine learning technologies. The ideal candidate will be deeply technical and data-driven, possessing a strong ability to effectively collaborate across engineering, data science, and product management teams.

What You'll Be Doing:

Serve as a leader and subject matter expert in mobile app UI/UX, influencing decisions and guiding stakeholders without relying on formal authority.

Engage directly with customer-facing teams, including Account Managers and Sales/Revenue teams, to understand specific scenarios and constraints, provide personalized recommendations, and disseminate insights on global improvements.

Partner extensively with the Data Analytics and Business Intelligence teams to define problem statements, drive performance deep dives, and compile recommendations using data sources such as Snowflake, Kibana, and platform reports.

Build strong collaborations with Infrastructure/Engineering and Machine Learning teams to enhance ad server infrastructure, refine bidding and pacing algorithms, and optimize ML models for mobile app scenarios.

Collaborate with the UI/UX Product Manager to enhance advertiser and campaign optimization workflows, improve reporting tools, and streamline mobile app campaign management and performance troubleshooting for customers and account managers.

What You'll Bring to the Table

Bachelor's degree in Computer Science, Business, Data Science, or a related field; a Master's degree is a plus.

3-5 years of experience as a Product Manager (Technical), with a proven track record of delivering impactful products and solutions within the advertising technology sector.

Proficient in Ad servers, bidding mechanisms, auctions, DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), and MMPs (Mobile Measurement Partners).

Deep technical understanding of the mobile app user acquisition space, focused on scaling performance.

Strong grasp of mobile app install workflows and key performance metrics such as Cost Per Install (CPI), Install Per Mille (IPM), and Click to Install (C2I).

Ability to derive insights from data using SQL or product analytics tools and apply these insights to product decisions.

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising

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