The Role
Join our dynamic team at SoFi as a senior-level Researcher and play a pivotal role in shaping our research initiatives. Collaborate closely with business leaders, product marketers, product managers, designers, and engineers to conduct exploratory, formative, and evaluative research studies, empowering stakeholders to make informed, confident decisions.
In this role, you’ll be expected to plan, lead, and socialize high profile research projects. You can take the lead but are also collaborative. You are self-motivated, detail-oriented, and able to work efficiently and effectively with cross-functional teams. You can perform and improvise under tight timelines and changing environments. You are an advocate for our members and are excited to connect our teams to member needs and take action on insights.
At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals. We aim to be at the center of our members’ financial lives, and to help every member get their money right. To deliver that we have created a suite of products and services including credit score monitoring, banking, investing, credit cards, personal loans, student loans, home loans and more.
What you’ll do:
- Act in a consultative and advisory role to various levels and functions within the design and product teams to identify research topics and plan research initiatives
- Manage projects end to end: develop guides and screeners, moderate, analyze, synthesize and deliver results
- Conduct research using a wide variety of qualitative and quantitative methods
- Communicate results and illustrate suggestions in compelling and creative ways; tailor research findings to suit the audience, varying levels of detail and complexity as appropriate/required
- Package insights into tools and assets for designers, product managers and product marketing managers to leverage (personas, design principles, scenarios, etc.)
- Support project team members in transforming research findings and insights into innovative solutions, in order to inform both user and business problems and deliver measurable outcomes
- Create artifacts, educational tools, experiences and processes that help build and evangelize User Research within the larger organization
What you’ll need:
- Prefer 12+ years experience in applied product and/or design research or Masters and PhD with 8+ years of experience
- Ability to manage and prioritize multiple projects
- Command of a broad set of quantitative, qualitative and user-centered methods
- Expertise of quantitative, behavioral analysis, and statistical concepts
- Excellent communication skills, with strong ability to synthesize and communicate ideas visually, verbally, and in writing
- Experience creating research deliverables (frameworks, videos, toplines, etc.)
- Experience with quantitative tools like Qualtrics, SQL, R, Python and other analytical tools is preferred
- Experience with more qualitative tools UserZoom, Maze, dScout is helpful
- Bonus: domain expertise in personal finances and/or mortgages
- A degree in Design, HCI, Psychology, Cognitive Science, Anthropology, or a related field is considered an advantage
Due to the temporary nature of the engagement, this position is not eligible for visa sponsorship.
