The Product Marketing Manager, Clinician & Patient Experience plays a critical role in ensuring the successful adoption of our genetic testing enablement workflow and experience. This includes but is not limited to, our digital portals for clinicians and patients, patient-facing chatbot Gia®, EHR integration solutions, billing assurance program and post-test genetic counseling services.
This role will drive the strategic direction and downstream enablement to deliver a best-in-class clinician and patient experience.
You’re deeply curious and love to problem solve. Rolling up your sleeves comes naturally. You thrive leading in a fast-paced environment and get excited about tackling tough challenges in a highly mission-driven company. You value transparency, collaboration and are solution-focused. Most importantly, you have a passion for improving patients’ lives.
What You'll Do
*Develop compelling product positioning and messaging that differentiates Invitae’s suite of genetic testing workflow products for clinicians and their patients.
*Collaborate with the product team to understand product capabilities, features, and benefits.
*Translate product capabilities into clear and persuasive value propositions.
*Develop and execute go-to-market strategies for new product launches and feature releases.
*Work closely with product, sales, sales training, and customer service teams to ensure successful product adoption and pull-through
*Conduct thorough market research to identify trends, opportunities, and competitive insights.
*Analyze competitor offerings and market positioning to inform product and marketing strategies.
*Gather customer feedback and insights to inform product development and marketing strategies.
*Develop customer personas and use cases to guide product development, marketing and sales efforts.
*Develop sales tools and materials, including presentations, product demos, and training materials.
*Work closely with the sales team to ensure they are equipped with the necessary tools and knowledge to effectively support pull-through
What You Bring
*Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
*Minimum 5+ years of product marketing experience in B2B and/or B2B2C
*Strongly preferred: Experience with SaaS technology products
*Solid understanding of the healthcare market, trends, and customer needs
*Proven track record of developing and executing successful product marketing strategies
*Excellent written and verbal communication skills
*Strong analytical and problem-solving skills
*Ability to work cross-functionally and collaborate with internal teams
*Highly organized with strong project management skills
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