Lead Product Manager (Sr. Product Manager II)
Role: The Lead Product Manager (Sr. PM II) for Consumer Monetization, will be responsible for defining a consumer centric product strategy to fuel revenue growth by surfacing and selling auto related products and services to the millions of car owners that visit our site each daily. The Lead PM for Consumer Monetization will do this by partnering closely with internal stakeholders (including Finance, Media, Marketing, and Sales), external stakeholders (near endemic partners), cross-functional teams, and other PMs to build products and features that excite, educate, and engage vehicle owners. This Lead PM will be tasked with creating a user experience that is intuitive, informative, and habit forming such that shoppers turn into long-term, repeat users throughout the full car ownership lifecycle in ways that also deliver value for cars.com and our 3rd party partners.
This role requires a product expert that has expertise in ecommerce/online marketplaces, customer acquisition, product led growth strategies, experimentation, full funnel analytics, P&L ownership, and building products across device types (web and app) with a mobile app first mentality. This PM must be flexible, adaptable, and embrace ambiguity. The ideal candidate uses analytical tools and data to identify needle moving solutions and has a history of delivering results through 0-1 product building. Finally, this PM must have strong diplomacy and communication skills in order to drive collaboration across a broad group of stakeholders (internal and external) to deliver a shared business goal.
Scope: As a Senior Product Manager at Cars Commerce, you will help solve challenges unique to our multi-sided marketplace by leading innovation and value delivery for business critical and complex product(s) while also mentoring/coaching other Product Managers. You will work with a cross-functional group of designers, engineers, researchers and analysts to unlock creativity, collaboration, and innovation to form and execute a best-in-class product roadmap (including defining, validating, and prioritizing epics/initiatives). You will support the definition of product goals and strategy and will advocate core product development principles across the business.
You have strong customer empathy and make product decisions based on both qualitative and quantitative customer and business data; optimizing for ROI and driving bottom-line/top-line performance. You are a natural collaborator and communicator who has a track record of building positive relationships across broad, diverse organizations. You are a creative problem solver, a role model to other PMs, and an executor driven by positive outcomes for our users and our business. You demonstrate trust in and dedication to our vision, mission and values.
Essential Functions:
- Define and deliver the roadmap for your product(s).
- Be a hands on coach, mentor and role model to more junior Product Managers, while also building best in class products for your customers.
- Understand shoppers' and sellers’ problems in detail and ensure the problems are clearly defined and prioritized - making tradeoffs between scope, cost, schedule and business benefits to ensure tech resources are always focused on the highest impact work.
- Consistently deliver high value and impactful work, on schedule.
- Drive real customer and business value that shows up internally and externally, regularly and predictably.
- Collaborate with cross-functional teammates to improve our processes and ensure team alignment towards goals.
- Contribute to team level KPIs/OKRs, define product KPIs/OKRs, and monitor/manage product health and achievement toward those KPIs/OKRs.
- Establish effective, trusting relationships with key internal and external partners.
- Establish yourself as an expert and thought leader in your specific product space.
- Communicate roadmaps, updates and key accomplishments effectively and broadly throughout the organization.
- Work across other internal teams to establish clear interconnected roadmaps and drive alignment on intersection points.
Minimum Qualifications:
- Bachelor’s degree in business, computer science, or economics, or related field, or equivalent work experience.
- At least 7 years of experience as a product manager (across mobile app and web).
- Product Visionary: You possess a deep understanding of UX design principles and a proven ability to implement product experimentation, including A/B testing and user testing. You excel in guiding products from strategy to delivery, demonstrating a solid grasp of core product management concepts, lean development, and agile practices.
- Analytical Strategist: You're adept at leveraging analytical tools like SQL, Redshift, Amplitude, or Excel to evaluate product usage and conversion rates. You transform data into actionable growth strategies, utilizing Split and other A/B testing tools to guide product decisions.
- General Manager: With both GM and product leadership experience, you have the ability to transform the current customer experience to define and achieve future business objectives. You understand financial statements and business line P&Ls, using this knowledge to guide strategic decisions that drive growth.
- User-Centric Media Maven: You’ re experienced in generating revenue through retail media ad products while maintaining a seamless user experience. You prioritize non-intrusive ad placements, optimize the user journey, and tailor content to be relevant to customers, achieving increased ad revenue without compromising user satisfaction.
- Gamification Guru: Your ability to build rewarding and habit forming user experiences to drive customer acquisition, activation, and retention have resulted in significant results through product-led growth strategies.
- Inquisitive and Driven: Your passion for understanding consumers and growing the business is contagious, motivating you to dive deep into data to uncover insights.
- Product Insight Prodigy: You have a knack for identifying consumer needs and creating straightforward, effective solutions. You use both qualitative and quantitative insights to guide your product decisions.
- Master Communicator and Collaborator: Your strong communication and interpersonal skills allow you to build relationships, navigate divergent viewpoints, and influence stakeholders at all levels.
Nice to Have Qualifications:
- MBA or other advanced degree.
- Experience working in e-commerce, retail, marketplaces, transportation, logistics, or a related sector.
- Experience with Amplitude and/or Split.
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