As the Zip’s first Performance Marketing Manager, you will join a lean but high-performing Growth team to take our paid marketing efforts from 1, and in many cases 0, to 10. This is an ideal role for someone who is looking to build a B2B paid media function from scratch, with ownership of a multi-million dollar annual budget across various digital platforms. This is a highly cross-functional role that will collaborate daily with our sales, sales operations, growth marketing, analytics, finance, product, and web engineering teams.
This Performance Marketing Manager is responsible for developing a strategic paid media approach and digital experience across paid social, SEM, and OOH to achieve lead and revenue generation goals. In addition to being accountable for driving paid media strategies, she/he will be hands-on in setting up and executing campaigns across several media platforms (with agency support) while managing continuous campaign optimization.
What you’ll do:
- Drive performance marketing which includes working with the growth team to plan and execute online performance campaigns including paid social, display, and SEM
- Design, implement and optimize paid media strategies using all known digital channels paid social, video ads, SEM, OOH) focusing business growth
- Collaborate with the lines of business, digital experience (Web) team and other key stakeholders on driving acquisition, acceleration, and expansion through media investments, content planning and targeted digital experiences
- Work with technical stakeholders in Web, martech, and BizApps to establish technology requirements that support paid media strategy, drive innovation and engagement, and improve overall experience
- Consistently test, measure, and analyze performance across all channels to optimize strategy, identify patterns, trends and user behavior
- Team with agency partners, managing paid media strategy, testing and optimization, go-to-market timelines, measurement, and reporting
- Design the campaign architecture and execute on new prospect acquisition strategies and tactics across paid social, search, affiliate/direct media buys, display, OOH, and test into new channels
- Partner with Web analytics and martech to ensure media connections, tracking, and conversion events are set up properly
- Measure, analyze, and communicate weekly paid media performance to internal stakeholders and senior leadership while thinking strategically about long-term drivers of channel platform success
- Stay on top of trends and leading practices in paid media to drive innovation and stakeholder enablement
What you’ll need:
- 6+ years experience in integrated demand and deep hands-on keyboard paid media expertise in adtech and martech including GTM, Google Analytics, DSPs, Google media channels Meta, LinkedIn, etc.
- Excellent problem analytical and problem solving skills with the ability to interpret and extract insights from multiple and complex data sources
- Proven ability to drive performance optimization through testing and experimentation
- An entrepreneurial mindset and a desire to get into the details to drive performance with a high bias for action
- Thrive in fast-paced and high-performance environments
- Superb verbal and written communication skills with the ability to present to various audiences
The salary range for this role is $120,000 - $170,000. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.
Perks & Benefits
At Zip, we’re committed to providing our employees with everything they need to do their best work.
- 📈 Start-up equity
- 🦷 Full health, vision & dental coverage
- 🚠 Team building events
- 🌴 Flexible PTO
- 💻 Apple equipment plus home office budget
- 💸 401k plan
We're looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!
