The Role:
The Sr. National Account Manager will play a critical role in driving sales growth and brand expansion within our national retail accounts. This individual will be responsible for leading strategic account management, developing customer-specific sales strategies, and collaborating cross-functionally to align with the Eat Meati™ brand vision. As a senior leader, you will also provide direction to the team on account strategies, marketing initiatives, and promotional planning to achieve ambitious business objectives.
Responsibilities:
Strategic Account Leadership:
- Lead the management and growth of relationships with key national retail accounts, ensuring the achievement of sales targets and overall business objectives.
- Serve as a senior point of contact for major customers, cultivating collaborative partnerships and negotiating favorable terms to drive mutual success.
- Develop and execute strategic account plans to optimize revenue, profitability, and market share, including long-term growth strategies.
- Guide broker partners in executing account strategies and initiatives to maximize sales performance.
Marketing and Promotional Planning:
- Collaborate with internal teams to lead the development of high-impact customer-specific marketing, promotional, and merchandising programs.
- Ensure customer-level promotional plans align with brand goals and are tailored to drive product visibility, maximize shelf space, and boost consumer engagement.
- Analyze the effectiveness of marketing campaigns and promotions, utilizing insights to refine strategies and achieve key performance indicators.
Sales Forecasting and Strategic Reporting:
- Oversee the preparation and accuracy of sales forecasts, providing strategic insights into customer performance, emerging trends, and potential risks or opportunities.
- Monitor market dynamics, competitive activities, and consumer trends to proactively identify growth opportunities and strategic challenges.
- Present detailed sales reports, account performance reviews, and recommendations to senior leadership to inform decision-making and business strategy.
Cross-functional Leadership:
- Partner with Marketing, Operations, Finance, and Product Development teams to ensure alignment on customer needs, product availability, and promotional execution.
- Drive cross-functional initiatives to enhance account performance, support new product launches, and optimize supply chain processes.
- Provide feedback to the product development team based on customer insights and market demands to influence future product innovation.
Customer Experience and Strategic Engagement:
- Act as a senior brand ambassador, ensuring exceptional service delivery and creating value for retail partners through strategic initiatives.
- Conduct in-depth business reviews with key accounts, offering insights on category performance, identifying growth opportunities, and aligning on future strategies.
- Leverage relationships with national HQ grocers (e.g., Kroger, Albertsons, Publix) to strengthen Eat Meati™’s market position and expand shelf presence.
Requirements:
- 7+ years of sales experience in a CPG environment, with a proven track record of managing national accounts and driving growth (grocery, mass, or specialty retail experience preferred).
- Bachelor’s degree required (Business, Management, or Marketing preferred). An MBA is a plus.
- Experience in plant-based, natural, or “better-for-you” food products preferred.
- Strong understanding of account management, promotional planning, and trade marketing at a senior level.
- Demonstrated ability to lead and influence both internal teams and external partners, driving collaborative success.
- Data-driven approach to decision-making with experience in sales forecasting, performance analysis, and reporting.
- Exceptional communication and negotiation skills, capable of influencing senior decision-makers and building long-term partnerships.
- Start-up Agility: Ability to thrive in a fast-paced, high-growth start-up environment with a proactive, hands-on approach.
- Travel Requirements: Willingness to travel up to 40% to manage account relationships and execute key initiatives.
**Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Meati™ we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.**
Compensation:
The base salary range for this role is $123,000 - $163,000 annually, which is just one aspect of our total compensation package. In addition to the salary, this position is eligible for a potential annual bonus and equity! Actual compensation may vary based on skills, experience, and location.
