Sr Manager, Web Marketing

Description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

The Sr. Manager of Web Marketing is responsible for managing the most-visited education website in the world, www.instructure.com. You will help lead a global team of developers and designers, working cross functionally to lead web development, conversion rate optimization, and website analytics to make every user experience the best in the industry. You’ll work closely with an international team of marketers, ensuring that the site performs that peak efficiency and promotes the Instructure brand to users across the globe. You will report to the VP of Digital, and help lead personalization, AB testing, and site analytics.

As the Sr. Manager of Web Marketing, we are looking for someone that lives and breathes websites and web marketing, and believes that there is nothing better than creating a killer landing page. You can’t get out of bed without thinking about user experience, and wouldn’t dream of launching a page that didn’t pass an a11y audit with flying colors. You’re a maestro of Asana, and can read code like Neo.

If this sounds like you, we’d love to hear from you!

Responsibilities:

Own web development, managing sprints and leading a team of Drupal developers and UX/UI designers

Orchestrate a global team in Asana, managing workloads, workflows, and sprints

Lead website analytics, including analysis, insight generation, and reporting to stakeholders

Help evaluate and implement new website technologies to drive website performance forward

Collaborate with content, creative, and demand gen teams to produce and update website pages and experiences

Identify opportunities for optimization through personalization, AB testing, user experience improvements

What you need to know/have:

5+ years of PHP development experience

3+ years of experience working with open-source enterprise content management platforms (Drupal, Joomla, etc.)

3+ years experience managing a team of developers and designers

Strong knowledge in both front- and back-end, including component and theme development

Deep understanding of HTML, CSS, MYSQL, JavaScript, and jQuery

Experience with Google Analytics, GTM, and other analytics tools

Strong project management skills, attention to detail and ability to juggle multiple competing priorities effectively

An open and effective communicator across multiple levels of an organization—and the ability prioritize and set expectations as needed

Experience working across multiple levels, teams, and geographies in fast-paced and deadline-driven situations

Nice to haves:

Strong ability to effectively and professionally communicate across various levels of the organization (written and verbal) including engineering resources, features teams, creative designers, ecommerce counterparts, and senior management

Experience in leading high-performing web development teams, with a track record of delivery and quality

Hands-on experience with tools for project management (Asana), no-code (Zapier), ABM (6sense), CRO & personalization (Intellimize)

In-depth knowledge of web marketing strategies, including SEO, SEM, content marketing, social media, and email marketing

Demonstrated experience in data analysis and reporting, with the ability to translate insights into actionable strategies

Proficiency in marketing automation platforms and tools, such as Marketo or Salesforce and how they interact with web systems

Proactive and results-driven mindset, with a track record of driving measurable business outcomes through website marketing

Extra credit if you have these traits:

Deeply curious: you operate with a sense of urgency and always look for new ways to understand our customers and create value on their behalf

Data-fluent: you use data to solve problems, identify opportunities, and are capable of inventing and using new metrics in order to learn and make decisions

Detail oriented: you understand conceptually a technical project, the questions to ask and how any project ties to overall strategy

Creative executer: you’re a thinker and problem solver who thrives in fast paced environment, prioritizes and oversees multiple projects at once, and has attention to detail and work well with cross functional teams

Get in on all the awesome at INSTRUCTURE:

Competitive salary, equity and 401k.

Medical, dental, disability, and life insurance.

HSA program, vision, voluntary life, and AD&D.

Tuition reimbursement.

Paid time off, 11 paid holidays, and flexible work schedules.

LifeStyle Spending Account

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.