About the Role:
Hims & Hers is seeking an experienced Sr. Manager, Product Marketing to join our Product Marketing team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to drive customer-centric strategy across Product Management, Creative, and Growth Marketing teams. This individual will synthesize customer insights and data to drive go-to-market strategies and product adoption. In this role, this individual will build upon their understanding of consumers’ healthcare needs to optimize our existing offering and drive updates to better meet customer needs. Strong communication skills will be important, and this person will be able to confidently share strategies that educate and inspire internal and external partners at all levels.
You Will:
- Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs
- Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Growth, Analytics, Integrated Marketing, Creative, Growth Marketing, Insights, and Product Development to scale offerings
- Collaborate with Product Management, Design and Analytics to shape digital customer experiences that drive conversion, engagement and retention
- Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in one of the largest areas of the business
- Develop differentiated product positioning and messaging informed by customer insights, market trends and competitive analysis
- Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
- Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
- Proven experience launching new products and growing to a mature business
- Partner closely with R&D, design and insights on new product development including identifying opportunities, form factor, packaging and positioning
You Have:
- 7+ years experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, category management or integrated marketing strategy)
- Experience and passion for using insights to drive customer centric strategy and user experience forward
- Strong storyteller with the ability to develop messaging that get customers’ attention and build product brands people love
- Experience using insights and strategic thinking to influence stakeholders and the product roadmap
- Ability to drive experimentation focused on conversion and engagement
- Analytical thinker with experience in data-driven marketing
- Proven track record of leading cross-functional projects
- Team player who is proactive, accountable and solution-oriented
- Experience communicating the benefits of various marketing strategies to business audiences of all levels including C-suite
- Experience driving complex projects in a fast-paced environment
- Consumer product marketing experience a plus
Our Benefits (there are more but here are some highlights):
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- Employee discounts on hims & hers & Apostrophe online products
- 401k benefits with employer matching contribution
- Offsite team retreats
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