Overview:
Reporting to the Director of Marketing Strategy and Operations, this role will be responsible for setting up the Product-Led Growth (PLG) Marketing function at Neo4j. This role is crucial for accelerating our self-serve Go-to-Market (GTM) motion and will partner closely with the Product team to drive customer acquisition and revenue growth through data-driven marketing strategies. As a key member of our Marketing team, you will develop and execute comprehensive growth plans, optimize marketing funnels, and drive impactful campaigns to fuel our expansion in the B2B cloud infrastructure space.
Responsibilities:
This role is ideal for a strategic thinker who wants an execution-heavy Growth Marketing role. In this role, you will:
- Identify priority market segments and define the ideal customer journey and lifecycle for Neo4j’s self-serve products.
- Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition/conversion journey, ongoing usage/engagement/graduation, customer retention, and growth/expansion). Plans will span messaging and channel-level activation details, including content marketing, social, paid media, web, and email marketing
- Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts
- Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels
- Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle
- Jointly own revenue objectives with Product counterparts
- Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points.
- Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations
Qualifications:
- Experience: 5+ years of experience in a product-led growth (PLG) role, preferably within B2B SaaS or within technical products in the cloud infrastructure industry. Prior experience marketing to a technical audience is a plus.
- Skills: Strong analytical skills with the ability to interpret data and derive actionable insights. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Iterable, Mixpanel, Google Analytics, 6Sense, Salesforce).
- Leadership: Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Engineering. Excellent project management skills and the ability to manage multiple priorities effectively.
- Communication: Exceptional written and verbal communication skills. Ability to craft compelling marketing messages and present ideas clearly to stakeholders.
- Education: Bachelor’s degree in Marketing, Business, or a related field. Advanced degree or certifications in digital marketing, data analytics, or growth hacking is a plus.
