We’re building the AI-powered future of maintenance.
UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.
What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management, where uptime, intelligence, and AI converge.
Why join us:
- Own the AI-first transformation of an entire industry.
Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations. - Real traction, real scale.
Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff. - A company where builders thrive.
We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy. - Global team, local energy.
With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation. - Equity and upside, not just a paycheck.
Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.
If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring!
POSITION SUMMARY
- We are evolving our Growth Marketing function into an AI-native execution engine.
- We’re hiring a Sr. Growth Manager who will be an AI GTM Growth Engineer; a hybrid marketer, operator, and systems builder to architect and deploy AI-driven workflows that power demand generation, outbound engagement, and inbound automation at scale.
- This is not a traditional campaign manager role. This is a builder role.
- You will design and implement repeatable AI systems that automate research, campaign execution, content creation, email personalization, reply handling, and lead routing. The goal is simple: one operator doing the work of 5–7 through intelligent automation.
- Our executive mandate is clear: we are moving from AI experimentation to real execution. We need someone who builds custom workflows, not someone who just uses ChatGPT to draft copy.
- If you identify as an “AI systems builder” who happens to understand growth marketing, you’ll thrive here.
- This is an in-office role based in Los Angeles, with an expectation to be in office one to three days a week.
- You’ll be responsible for planning and executing high-impact inbound campaigns, webinars, and ABM initiatives that engage our target accounts. You’ll partner closely with Sales, Product Marketing, and Content Marketing to build and scale new approaches to outbound engagement, campaign delivery, and field marketing.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
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Build AI-Powered GTM Systems
- Architect and deploy end-to-end AI workflows across marketing and outbound functions
- Design systems that automate research, list building, personalization, email drafting, reply handling, and CRM updates
- Build repeatable, scalable frameworks not one-off automations
- Help shape and guide the team’s AI roadmap and adoption strategy, identifying high-impact automation opportunities and driving scalable implementation across GTM functions.
Automate to Accelerate
- Streamline inbound processes so hours can be redeployed to strategic outbound efforts
- Implement AI-driven campaign workflows for webinars, ABM, email nurture, and paid media
- Turn manual marketing processes into intelligent systems
AI-Driven Campaign Execution
- Develop AI-assisted content engines for campaign assets, landing pages, and nurture sequences
- Build automation layers across Google Ads, LinkedIn Ads, and CRM systems
- Leverage tools like Claude, ChatGPT and more to build a modern dynamic marketing engine.
Revenue Impact & Optimization
- Partner with Sales to automate lead scoring, routing, and follow-up workflows
- Build dashboards and reporting systems across Salesforce and HubSpot/Marketo
- Optimize CPL, CAC, pipeline contribution, and conversion rates through system-level improvements
Move From Experimentation to Execution
- Translate AI pilots into durable, scalable infrastructure
- Create documentation and playbooks for repeatability
- Continuously test, refine, and evolve systems based on performance data
EXPERIENCE
- 4-8+ years in B2B SaaS marketing, growth, revenue operations, or GTM engineering
- Demonstrated experience building AI-driven workflows (not just using AI tools individually)
- Strong understanding of demand generation and outbound mechanics
- Experience with automation platforms (e.g., N8N, Zapier, Clay)
- Familiarity with LLM tools such as Claude or OpenAI APIs
- Hands-on experience integrating AI systems with CRMs and ad platforms
- Comfortable owning both strategy and execution
- Data-fluent and highly analytical - strong command of Salesforce, HubSpot, and reporting tools
DESIRED BEHAVIORS
- Experience replacing manual SDR workflows with AI-powered automation
- Built systems that autonomously research, draft outreach, and manage replies
- Experience implementing voice agents or AI-based conversational workflows
- Background scaling GTM infrastructure in a high-growth SaaS environment
- Identifies personally as a systems builder or automation architect
HOW TO STAND OUT
When applying, we encourage you to include a brief note answering one of the following prompts:
- What AI system have you built that created measurable revenue impact?
- Describe a workflow you automated that eliminated meaningful manual effort.
- Describe a creative or unconventional way you've used AI to speed up or improve your marketing work.
- What excites you most about working in a high-growth, AI-driven B2B SaaS company?
COMPENSATION
This role will receive a competitive base salary + annual bonus + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is $125,000 - $145,000 USD per year.
UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline technicians—and transform how maintenance gets done.
Today, UpKeep is the leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act faster—with real-time insights and automation at their fingertips.
We’re building for the deskless workforce—the essential workers who keep our physical world running—and arming them with the tools they deserve. In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, we’re riding the next macro wave—and leading the transformation of legacy maintenance into intelligent operations.
