Description
Actian transforms business by simplifying how people connect, manage, govern, and analyze data. We do this with a passion for innovation, customer experience, and our people. Actian puts our greatest asset, our people, at the center and offers employees the opportunity to work in a fast-paced, collaborative environment focused on shared success. At Actian, we believe in culture add, and we don’t subscribe to ideologies that limit people’s potential. We don’t want people to just work here – we want them to belong here.
With a vision of being the most trusted, flexible, and easy to use data platform, our product portfolio includes the most performant data management, data integration, and data analytics products on the market. Customers use our cloud-native data platform to unify their data, explore and securely exchange data to run a variety of analytic workloads that provide real-time business insights at a fraction of the cost. Twenty-four (24) of the Fortune 100 companies use Actian technology in some of the most mission-critical applications that impact your daily life.
The Role
The Senior Director of Product Marketing will lead the product marketing function at Actian, with a primary focus on the Actian Data Intelligence Platform. As a leader within the marketing organization, they will play a key role in defining strategies that drive demand, build pipeline, and improve win rates for our overall product portfolio. The team will include capabilities product marketing, solution marketing, partner marketing, and competitive intelligence.
The core product marketing function is responsible for crafting and executing go-to-market strategies for our product portfolio, as well as developing personas, market insights, positioning, messaging, and content. The partner marketing function works cross functionally to build and execute a marketing plan in support of business objectives. The competitive intelligence function provides market and competitive intelligence across the organization, enabling sales to win in competitive situations and informing our product management team as they build the roadmap.
Actian transforms business by simplifying how people connect, manage, govern, and analyze data. We do this with a passion for innovation, customer experience, and our people. Actian puts our greatest asset, our people, at the center and offers employees the opportunity to work in a fast-paced, collaborative environment focused on shared success. At Actian, we believe in culture add, and we don’t subscribe to ideologies that limit people’s potential. We don’t want people to just work here – we want them to belong here.
With a vision of being the most trusted, flexible, and easy to use data platform, our product portfolio includes the most performant data management, data integration, and data analytics products on the market. Customers use our cloud-native data platform to unify their data, explore and securely exchange data to run a variety of analytic workloads that provide real-time business insights at a fraction of the cost. Twenty-four (24) of the Fortune 100 companies use Actian technology in some of the most mission-critical applications that impact your daily life.
The Role
The Senior Director of Product Marketing will lead the product marketing function at Actian, with a primary focus on the Actian Data Intelligence Platform. As a leader within the marketing organization, they will play a key role in defining strategies that drive demand, build pipeline, and improve win rates for our overall product portfolio. The team will include capabilities product marketing, solution marketing, partner marketing, and competitive intelligence.
The core product marketing function is responsible for crafting and executing go-to-market strategies for our product portfolio, as well as developing personas, market insights, positioning, messaging, and content. The partner marketing function works cross functionally to build and execute a marketing plan in support of business objectives. The competitive intelligence function provides market and competitive intelligence across the organization, enabling sales to win in competitive situations and informing our product management team as they build the roadmap.
