The role, in a nutshell: Sr. Director of Product Marketing
This a senior leadership role: building and leading the Product Marketing function. Chainguard is innovative at its core - the product we’ve built is new and different - and articulating our value in a compelling and credible way is essential to our growth. The Product Marketing leader will be an expert in the craft of PMM, a team builder and cross functional leader, and a key enabler of our GTM team overall.
What you’ll do:
- Build a product marketing function that sets and adheres to the highest quality standards and serves as a hub for linking go-to-market activities across sales, marketing and post-sales
- Develop highly impactful positioning for Chainguard’s products in the market, and lead the team in building out core messaging that articulates Chainguard’s key value propositions.
- Lead and manage key go-to-market initiatives to enter new markets and launch new innovative products.
- Own pricing strategy to align with market demand and business objectives, and lead implementation of pricing and packaging changes.
- Manage the business value assessment (BVA) process for prospects and customers in partnership with field teams and ensure BVAs have a positive impact on revenue growth and retention.
- Collaborate with product management and engineering to influence and lead communication around product vision and strategy.
- Manage and mentor an existing team of Product Marketing Managers (PMMs), and expand the team by attracting and retaining top talent, in alignment with company growth.
- Build a repeatable sales enablement engine in close partnership with the enablement team by aligning PMM activities with enablement needs and goals. Personally train sales on critical topics.
What we're looking for:
- Proven experience in product marketing leadership within a B2B technology environment, preferably with exposure to open source software, enterprise security, and technical audiences.
- A track record of successfully leading go-to-market strategies, product launches, and market entry initiatives.
- Deep understanding of pricing strategies and experience in managing pricing and packaging changes.
- Strong leadership qualities with experience managing and growing a team of marketing professionals.
- Excellent collaboration skills, with a history of working effectively across product management, engineering, marketing and sales teams.
- Ability to thrive in a fast-paced, rapidly growing environment, maintaining a balance between strategic vision and hands-on execution.
Base Salary Range
$250,000-$300,000
