POSITION OVERVIEW
We are currently looking for an execution-focused team member who will assist in managing customer communications campaigns. The person in this role will be responsible for building multichannel campaigns and workflows in our platform, segmenting customer data, managing timelines, reviewing campaign performance, and being an advocate for the customer perspective in our communications. This person will also be expected to ensure the program operates in a ‘best in class’ fashion by recommending program and process improvements. This is an opportunity to help build a world class engagement & customer lifecycle program for a group of underserved customers that deserve a great experience. This is a high visibility/high impact role which will be able to directly influence company level goals & metrics.
RESPONSIBILITIES:
- Develop and update HTML email templates and create dynamic content for personalization
- Build and launch email, SMS, and direct mail campaigns in our marketing automation platform
- Work closely with our messaging strategy & marketing technology programs to push campaigns and programs forward
- Use basic design skills/thinking:
create inviting email template layouts within our email design system
consider program with a UX perspective
create complex, functional workflows with clear organization and efficient layouts that others can follow and understand - Create audience segmentation and manipulate data based on filter criteria
- Document processes and campaign execution
- Recommend improvements to our platform, program, and processes
- Be an advocate for a top-tier customer experience
- Evaluate how to improve our execution processes (QA, creative development, approvals, etc.)
- Monitor program performance daily and call out the issues before they become issues
Requirements:
- 2+ years of professional experience in relevant field of work (email marketing, marketing automation, digital marketing, performance marketing etc.) minimum; 4+ years of professional experience preferred
- Experience developing with HTML & CSS, preferably experience with coding specifically for email
- Ability to work on multiple projects, sometimes with competing priorities and overlapping timelines
- Strong verbal and written communication skills. Clear, robust documentation is a must
- Experience setting up audiences, campaigns, and workflows with an ESP/marketing automation platform (e.g. Salesforce Marketing Cloud, Responsys, Cordial, Iterable, HubSpot, etc.)
- Knowledge of best practices for email optimization across all major clients
- Detail oriented with the ability to utilize strong trouble-shooting skills and quickly adjust to shifting priorities
- Confidence in ability to work independently, to offer ideas, to ask questions when they need to be asked, and to speak up when something needs attention
- Collaborate with cross-functional teams and key stakeholders to ensure campaign success
- BA/BS degree minimum
Preferred Skills:
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- Dynamic scripting languages (handlebar logic, AMPscript, etc)
- Microsoft Excel
- JSON experience
- Figma
- Coda
- JIRA
- API experience
- A/B testing experience
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