About You
The Sr. Associate, Executive PR & Social is a skilled storyteller for Nutrafol’s CEO & Co-Founder. This role requires someone with finesse and a strong communications background, with the ability to flex across all touch points of concepting, developing content strategy, video editing and animation, posting to Instagram and LinkedIn channels, and managing publicity needs.
You will seek out ways to level-up content and publicity opportunities to increase executive visibility, whether that’s through combining strong ideas with performance and customer insights, or by workshopping their approach to editing and storytelling, to make content feel unique and native. This role reports into Director of PR & Comms with a dotted line to the CEO/Co-Founder, and will partner closely with the PR, Social Media and Brand Marketing teams within Nutrafol.
This is a 6 month contract, part-time remote role, up to 20 hours per week. While this role is remote, it does require someone to be located in the NYC area for in-person events, meetings, and publicity needs.
Responsibilities
- Create and manage a content calendar for the CEO/Co-Founder’s personal social media accounts (Instagram and LinkedIn).
- Creating and editing content for social posts including copy, imagery, and video.
- Posting all content to social media channels, and measuring success and engagement.
- Manage publicity needs, including correspondence, book and manage all CEO publicity opportunities (events, speaking opportunities, etc.), and create post-recaps.
- Collaborate with the internal PR team to create an ongoing publicity calendar for the CEO/Co-Founder.
- Assist with Executive Prep: research, drafting correspondence, and creating/reviewing talking points for speaking engagements and events.
- Manage and oversee feedback and learnings from post-events and identify opportunities to increase awareness through recaps and reports.
Requirements
- 5 + years of experience managing publicity, and crafting content for social media for a C-Suite Executive in a fast-growing brand; a passion for health/wellness is preferred
- Strong editing skills in Adobe PhotoShop, Premiere and AfterEffects; Figma experience is a plus
- Portfolio showcasing a mix of work across social media platforms is required, including writing samples
- Motion graphics experience is a plus, as is simple animation
- Possess strong interpersonal and communication skills, including speaking, writing, and interfacing with all levels of internal and external teams
- Flexible to work autonomously
- Basic understanding of performance metrics and how they inform content strategy
- Ability to flex between concepting, shooting, editing, posting, and managing publicity need
Please Note: This is a Part-Time, Contract role. The hourly pay rate is $55-60 USD/hour. Contractors are NOT currently eligible for the benefits listed below; which are applicable only to full-time Nutrafol employees in a benefits-eligible role.
