Our client is seeking a Social Media Specialist who is an innovative, forward-thinker with hospitality industry experience with a good understanding of how to effectively integrate sustainable messaging across multiple mediums. The Social Media Specialist will be responsible for crafting copy for various types of content for email, web, editorial, digital media, and social media platforms. They must act as a brand champion and ensure all content produced represents company values and promotes the product portfolio and value proposition.
Key Responsibilities:
Serve as a brand champion and ensure compliance across all communication touchpoints.
Develop their multimedia copy content that will be effectively integrated across all brand mediums including web/eCommerce, social media, digital media, reputation management, extranets, email marketing, and Google Business.
Develop their social media content calendar, manage, publish, and report on social performance monthly or as needed.
Collaborate with the Marketing Team to proactively plan and manage creative execution to market product portfolio, culture, and sustainability values.
Ensure all creative content crafted ladder up to company brand and revenue goals.
Provide and update website copy content as needed, while following website guidelines when inputting written and design creative into the web solutions platform.
Craft digital and blog copy content to support the company's capabilities in SEO.
Assist with updating current product content in all available channels (PMS, Extranets, Websites and Community Partners).
Provide creative support with crafting internal documents, newsletters, training and SOP materials as deemed necessary.
Explore partnerships with other companies to increase social engagement.
Provide and manage an asset library of content listed below.
Additional Preferred Qualifications:
Education: Bachelor's degree (preferred)
A minimum of two years’ experience in creative writing within the travel/hospitality industry. Preferably have knowledge of B Corporations with a good understanding of how to effectively integrate sustainable messaging across multiple mediums.
Experience with managing content calendars and social media channels.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
