Our client is a pioneering company in the health and wellness technology sector, dedicated to improving lives through sleep optimization. They’re seeking a Social Media Manager to drive organic social efforts and enhance online presence across various platforms. The ideal candidate will be experienced in social media management, with a focus on community engagement and content creation. This role requires a creative individual who can execute effective social media strategies on platforms such as Meta and TikTok, while ensuring that all content aligns with the brand voice and positioning.
Key Responsibilities:
Drive Organic Social: Develop and execute strategies to boost online presence and increase engagement across Meta and TikTok channels, with plans to grow other channels like X, YouTube, etc.
Community Engagement: Actively engage with the community, responding to comments and fostering discussions that align with the brand’s mission.
Content Creation: Support with creative content development, including video reels (based on provided prompts/brand guidelines and/or scripts), static posts, and social copy (captions) that resonate with the audience.
Trend Awareness & Competitive Analysis: Stay up to date on social media trends and insights, as well as competitive analysis, to inform content strategy and execution.
Brand Alignment: Create content that reflects the brand voice and positioning, ensuring consistency across all posts.
What Success Looks Like:
Increased Engagement: Growth in community interaction metrics, including likes, shares, comments, and overall follower engagement.
Consistent Content Output: Timely delivery of high-quality content that aligns with the brand's voice and meets posting schedules.
Enhanced Online Presence: A measurable increase in followers and visibility across Meta and TikTok channels.
Effective Community Management: Positive feedback from community members regarding engagement efforts and responsiveness.
Qualifications:
Experience: 2+ years experience in social media management with a strong focus on content creation and engagement.
Design Proficiency: Proficient in graphic design, along with video editing.
Creative Communication: Strong creative writing skills for developing captivating captions, engaging posts, and video scripts.
Trend Savvy: Ability to stay updated on the latest trends in social media to enhance content relevance.
Camera Presence: Comfortable being on camera for video content, showcasing confidence in client-facing roles.
Preferred Skills:
Camera Presence: Comfortable being on camera for video content, showcasing confidence in client-facing roles.
Analytical Skills: Understanding of social media analytics to track performance metrics and adjust strategies accordingly.
Collaborative Spirit: Ability to work collaboratively with other team members to align on content strategy and brand messaging.
Technical Skills: Familiarity with Sprout Social or similar social media management tools is highly preferred.
Join us in enhancing the online presence of a forward-thinking brand dedicated to improving sleep and daily energy. This role offers an exciting opportunity to create impactful content, engage with a vibrant community, and contribute to a mission that helps individuals reach their potential. If you are a creative, communicative professional passionate about social media, we encourage you to apply.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
