We are seeking a dynamic and experienced Social Media and Content Manager to lead our social media and content strategy. This role requires a creative thinker with a passion for storytelling, a deep understanding of social media platforms, and a strong grasp of content strategy and SEO best practices.
The ideal candidate will have experience managing social content, analyzing performance metrics, building content strategies, and fostering relationships with influencers. Additionally, they will possess expertise in web writing and SEO to ensure our content not only engages but also ranks well in search engines.
In this role, you won’t simply execute strategies—you’ll be empowered to help shape and refine them. You’ll have a unique opportunity to leave your mark on a brand in transformation. As you craft and implement content strategies, your work will elevate awareness and expand access to care for the communities we serve, ultimately enhancing the care experience for aging adults and their families. Join us!
Your Impact:
- Content Strategy & Development:
- Develop and execute a comprehensive content strategy aligned with our brand voice, business goals, and audience needs.
- Create, curate, and manage high-quality content across all social media platforms, ensuring consistent messaging and tone.
- Collaborate with the marketing team to produce engaging multimedia content including videos, graphics, and blogs.
- Social Media Management:
- Oversee all social media accounts, including content scheduling, posting, and community engagement.
- Develop and implement social media campaigns to increase brand awareness, engagement, and audience growth.
- Create monthly editorial calendars and content syndication schedules.
- Monitor and respond to audience interactions, fostering a positive online community.
- Analytics & Reporting:
- Track, analyze, and report on key performance metrics across all content and social media channels.
- Use data-driven insights to refine content strategies, improve engagement rates, and achieve campaign goals.
- Stay updated on industry trends and competitive landscape to keep strategies fresh and innovative.
- SEO & Web Content Management:
- Optimize all web content for search engines, ensuring a strong presence in organic search results.
- Collaborate with the web development team to ensure content is SEO-friendly and aligned with best practices.
- Conduct keyword research and apply SEO techniques to drive traffic and improve search engine rankings.
- Influencer Relationship Management:
- Identify, engage, and manage relationships with influencers and brand ambassadors.
- Develop influencer marketing strategies that align with the company’s goals and enhance brand visibility.
- Negotiate contracts and collaborations, ensuring alignment with brand messaging and campaign objectives.
- Collaboration & Leadership:
- Work closely with cross-functional teams including marketing, sales, and product development to ensure cohesive messaging and strategy.
- Stay abreast of the latest trends, tools, and technologies in social media, content marketing, and SEO.
To Succeed in this role, you’ll have:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3-5 years of experience in social media management, content creation, and content strategy.
- Proven experience with SEO, web content writing, and analytics tools (e.g., Google Analytics, SEMrush).
- Strong understanding of all major social media platforms and their best practices including Facebook, Instagram, TikTok, LinkedIn and YouTube.
- Excellent writing, editing, and storytelling skills.
- Experience in managing influencer relationships and executing influencer marketing campaigns.
- Ability to analyze data and translate insights into actionable strategies.
- Creative thinker with strong problem-solving skills and attention to detail.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Preferred Skills:
- Experience with graphic design tools (e.g., Adobe Creative Suite, Canva, Capcut).
- Familiarity with CMS platforms (e.g., Sprout Social, Dash Hudson, Yext) and marketing automation tools.
- Knowledge of paid social media advertising and campaign management.
- Previous experience working with franchise organizations.
