WHY WE’RE LOOKING FOR YOU
Tens of thousands of customers already rely on us to run their businesses, but there’s many more that haven’t heard of Retool yet! The Growth Marketing team helps connect Retool’s products with customers and prospects in new and unique ways, and sets us up to achieve our long-term mission. This role will be crucial in driving our top of funnel traffic by owning our overarching organic traffic strategy and execution.
In this role, you will be reporting to our Head of Growth and Demand Gen, working closely with our small but mighty web and content team. You’ll be the SEO expert to help define and prioritize our SEO initiatives, helping to improve Retool.com’s page speed, site performance, ranking, and more.
WHAT YOU'LL DO:
- Own overall keyword strategy
- Drive organic search traffic to Retool.com by defining and owning our overall organic strategy
- Optimize our website content for ranking to drive traffic, signups, and engagement
- Partner with a range of cross-functional teams – content, engineering, web developers, growth marketing, product marketing, developer experience, and product to not only increase our relevance, but also think outside the box to expand our SEO footprint with new types of landing pages and resources.
- Drive technical SEO strategy, conducting regular indexing, site crawling, and rendering to identify areas of opportunity.
- Help plan the creation of new content for our technical audience and support launching new website pages
- Stay up to date on the latest algorithm updates and SEO trends
- Produce regular reporting to both marketing and the staff team on the impact of our SEO efforts
THE SKILLSET YOU'LL BRING:
- 5+ years of marketing experience, preferably in developer-focused companies
- 3+ years of SEO experience
- Expert with SEO tools such as Ahrefs, Semrush, Conductor, Brigthedge, SEOClarity, Google Search Console, ScreamingFrog, Google Analytics, etc
- Excellent written and verbal communication, with the ability to educate the company on SEO
- Excellent project management skills, with an uncanny ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines
- Strong collaboration and analytical skills
