Overview
As the SEO Manager, you will be pivotal in enhancing Instacart's digital presence and user engagement. Your expertise in SEO and content strategy will drive traffic growth, support new initiatives, and solidify our position in the online marketplace.
About The Role
In this role, you will lead the creation and optimization of content across Instacart's digital platforms. By implementing effective SEO strategies, your work will directly influence our site's visibility and user engagement. Expect to collaborate with various teams and external vendors, ensuring that all SEO practices align with our business goals and brand voice.
About the Team
You will be part of a dynamic marketing team that thrives on innovation and collaboration. Working closely with SEO content managers, social media teams, and internal stakeholders, you will guide the development and execution of content that resonates with our audiences and adheres to SEO best practices.
About the Job
- Content Optimization: Develop and refine SEO strategies for content creation, enhancing visibility and engagement.
- Cross-functional Collaboration: Work alongside Marketing, Product, Engineering, and Data Science teams to prioritize SEO in company projects.
- Link Building Strategy: Oversee and execute link-building initiatives, including managing external vendors and partnerships.
- Editorial Calendar Management: Collaborate on content schedules, ensuring timely publication and alignment with SEO goals.
- Analytics and Reporting: Monitor, analyze, and report on the effectiveness of SEO efforts, utilizing tools like Ahrefs, SEMRush, and Moz.
About You
Minimum Qualifications
- Bachelor's degree or equivalent experience.
- At least 1 year of experience in SEO or 4+ years in Marketing, Online Marketing, Public Relations, etc.
- Strong project management and organizational skills.
- Proficiency in using SEO tools (Ahrefs, SEMRush, Moz).
- Exceptional communication and relationship-building skills.
- A problem solver able to work autonomously.
Preferred Qualifications
- Established network of industry contacts for link-building efforts.
- Experience moderating and engaging with online communities.
- Creative and strategic thinking abilities.
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