Description
How you’ll make an impact
As SEO Manager, you’ll be in charge of developing and implementing a strategy for organic growth expansion of xero.com across all search engines in the US market, alongside our internal team and agency partners. SEO is a key growth channel for Xero, attracting millions of sessions a month, and with significant opportunity to expand further in the US. Leveraging a combination of content, technical SEO, authority/link building, and other offsite SEO activity you’ll drive predictable long term impact by delivering high quality content to users on Google and beyond.
How you’ll make an impact
As SEO Manager, you’ll be in charge of developing and implementing a strategy for organic growth expansion of xero.com across all search engines in the US market, alongside our internal team and agency partners. SEO is a key growth channel for Xero, attracting millions of sessions a month, and with significant opportunity to expand further in the US. Leveraging a combination of content, technical SEO, authority/link building, and other offsite SEO activity you’ll drive predictable long term impact by delivering high quality content to users on Google and beyond.
What you’ll do
Reporting into the Head of SEO your main responsibility will be end to end management of our SEO initiatives for the US market. This will include:
Leading SEO projects - from strategy planning, through to implementation and performance monitoringOwning US keyword intelligence, and defining opportunities and gaps in terms of keyword coverage for the US marketCollaborating with our in-house content, website, CRO and analytics teams to support our advertising strategies.Owning our relationship with US and UK based SEO agenciesUsing performance data and competitive insights to develop an offsite strategy to support SEO effortsMonitoring performance, and staying on top of industry trends and algorithm changes - then sharing insights and acting on them
What you’ll bring with you
Critical competencies:Expertise in data-driven SEOStrong communication skills Analytical mind and attention to detailCurious mind and passion for learningStrong cross-functional collaboration skillsPassion for SEO and performance marketing
Experience:Bachelor degree 5+ years experience in SEOExperience with Core Web Vitals, E-E-A-T and other more recent industry trendsExtensive experience with SEO performance tracking tools, Google Analytics and Search Console
Please mention that you found this job on remotewlb.com. Thanks & good luck!
