About the Role
At OpenPhone, we're looking for a Senior Web Marketing Manager who will be responsible for maintaining and improving our website through experimentation and positioning. OpenPhone is a PLG first company, and the majority of our demand is inbound. You’ll be a key part of OpenPhone’s growth, responsible for not only increasing traffic to our website, but also for converting our visitors into customers. Your scope will encompass conversion rate optimization, new page creation (for feature launches and more), site redesign (for branding, positioning, UX, and more), and SEO initiatives, with a focus on driving measurable impact.
Some of the things you’ll do:
- Own our website strategy to drive growth by continuously optimizing our website for traffic, engagement, and customer growth through thoughtful user journey mapping and positioning, and high velocity experimentation across our owned web properties.
- Work closely with our Design team and other Marketing partners to create and execute a high-velocity, high impact web experimentation plan.
- Use web analytics and other data to analyze user behavior and identify user journeys across our owned properties. Identify both pain points in existing journeys, and opportunities to create new journeys. Create and implement strategies to tackle and improve these areas.
- Work closely with cross-functional teams (Product Marketing, Content, SEO, etc.) to shape the overall website strategy and identify new opportunities for landing pages and other content.
- Share key insights and learnings from experiments and research to the Marketing team and broader company to ensure we all learn and grow together.
About you:
- Project management - You deliver big and small projects on time and budget to drive meaningful outcomes, and are comfortable with working agile.
- Ability to prioritize - You focus the team on the projects that will make the biggest difference.
- Experimentation - You are well-versed in the best principles and practices of experimentation design, conversion rate optimization, and web design… and also know that they don’t always apply. You know when and where to use them.
- Customer empathy - You consistently find ways to put yourself into the shoes of your visitors, and where they are on their user journey. You apply that to your work when creating pages that fit into a user journey or optimize elements on the page to enhance the user’s experience.
- PLG - You have a demonstrated track record of working in B2B businesses with a high-velocity, low ACV sales cycles. Alternatively, you’re someone with a track record of working in B2C businesses, and knows how to apply customer empathy and persona segmentation successfully in a high volume environment.
- Collaborative - You have demonstrated success working cross-functionally and have the ability to forge strong relationships and work collaboratively with internal partners and customers.
- Data Savvy - You are comfortable analyzing complex sets of data and running reports. You regularly apply data insights to your work. Bonus points if you’re comfortable with SQL.
- Bonus - We use Mutiny, Webflow, and WordPress to power our owned experiences, along with Mode, DreamData, and Google Analytics for data insights & analysis. Experience in working with these solutions are a nice-to-have, but not a requirement.
