LastPass is looking for a Senior Web Analyst
LastPass is seeking a Senior Web Analyst to help us understand and continually optimize our website performance and conversion funnels. In this role, you will collaborate with various teams to enhance customer journeys and experiences.
As a Google Analytics 4 (GA4) Analyst and Subject Matter Expert (SME), you will be responsible for the setup, improvement, and optimization of our current GA4 instance with a focus on our business goals and targets. You'll leverage GA4 to gain valuable customer insights, identify website performance trends, and translate data into actionable recommendations that drive strategic decision-making. This position involves working closely with multiple teams (such as Web Engineering, Web Design, and Digital Acquisition) to improve how we track, measure, convert, and engage with our customers and prospects throughout their web journey.
If you are passionate about complex problem solving and motivated by scale, then this is the role for you!
Who will you work with?
In addition to collaborating with the Marketing Analytics team, you will work daily with the Web Strategy, SEO, and Web Engineering teams to understand their roadmaps and establish optimal tracking, measurement, and dashboarding to report on these initiatives.
What are some of the exciting challenges you will be working on?
- Use web analytics (both visualization and raw data) to perform quantitative analysis with the goal of providing actionable insights and recommendations to Marketing and Engineering stakeholders.
- Identify web-related KPIs that align with organizational and functional targets and objectives.
- Maintain baselines and target guides for specific web actions such as sessions, traffic, users, prospects, conversions, load time, bounce rates, etc.
- Visualize web data using GA4, Looker, and PowerBI (sitting on raw data in the data lake) to extract key insights not available through summarized, high-level data.
- Collaborate with Web Strategy, Engineering, and Digital Acquisition teams to ensure the quality and consistency of data.
- Identify opportunities to integrate data collection across online and offline channels by leveraging persistent IDs/keys in web data for 1:1 linkage.
- Synthesize insights in collaboration with other teams to enhance user experience and optimize the website
What does it take to work at LastPass?
- Experience with Google Analytics (GA360 and GA4), including configuring custom events, conversions, and audiences within GA4, and setting up dashboards for use across multiple teams.
- Experience in monitoring data flow through GA4 and collaborating with Web Engineering teams to optimize and improve performance.
- Experience implementing and managing Google Tag Manager, with preference for experience in server-side GTM.
- Experience with A/B testing, including road-mapping, building requirements, setting statistical parameters for audience size and test duration, and conducting post-test analysis.
- Basic knowledge of web development and data querying: HTML/CSS, JavaScript, SQL.
- Experience with visualization tools such as Looker, PowerBI, Tableau, etc.
- Familiarity with Web Teams, Scrum Teams, and Agile methodologies.
It's great, but not required:
- Experience working with BigQuery, Databricks, or other big data environments.
- Familiarity with Amplitude or Segment for app measurement and analytics.
Our compensation reflects the cost of labor across several US geographic markets. The typical base pay range for this role across the U.S. is USD $87,500 in the lowest geographic market and up to $103,500 per year in our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
