[This role is fully remote, but the individual must be based in Mexico]
The Role
As the leader for Kasa’s Search Engine Marketing and Optimization, you’ll play a vital role in driving traffic and generating revenue for Kasa and our property partners on our portfolio of more than 80 hotels and apart-hotel style properties. You’ll work cross-functionally with Distribution and Marketing, Revenue Management, Sales as well as the Portfolio Operations Teams to set our portfolio of properties up for success. This role is fully remote.
Key Responsibilities
- SEO & SEM Strategy: Develop, implement, and manage comprehensive SEO and SEM strategies to drive organic and paid traffic to our website and digital platforms.
- PPC Strategy: Create and manage comprehensive pay-per-click (PPC) campaigns across platforms such as Google Ads and Bing Ads to drive targeted traffic and conversions.
- Bid Management: Monitor and adjust bids to optimize campaign performance and maximize return on ad spend (ROAS).
- Keyword Research: Conduct thorough keyword research to identify high-value terms for both PPC and SEO efforts, ensuring optimal ad targeting and content alignment.
- Ad Copy Creation: Develop compelling ad copy and creative assets that resonate with target audiences and encourage high click-through rates.
- Landing Page Optimization: Optimize website content, landing pages, and metadata to improve search engine rankings. Collaborate with the design and content teams to create and optimize landing pages for PPC campaigns to improve conversion rates.
- A/B Testing: Implement A/B testing for ad copy, landing pages, and targeting strategies to continuously improve campaign performance.
- Analytics and Reporting: Monitor campaign performance using tools like Google Analytics and Google Ads; provide regular reports with actionable insights and recommendations for optimization.
- SEO Support: Assist in SEO efforts by ensuring PPC campaigns align with organic search strategies and sharing insights on keyword performance.
- Market Research: Stay updated on industry trends, competitor strategies, and emerging technologies to refine PPC tactics and enhance overall marketing effectiveness.
Experience
- Proven experience in PPC management and SEO (4+ years preferred).
- Strong understanding of PPC platforms (Google Ads, Bing Ads) and SEO tools (e.g., Google Analytics, SEMrush, Moz).
- Excellent analytical skills and attention to detail.
- Strong written and verbal communication skills.
- Ability to work collaboratively in a fast-paced environment.
- Excellent written and spoken English language is required for this position.
Plus if...
- You have SEM and/or SEO experience in the travel industry
- Experience with hospitality industry PPC platforms like Expedia TravelAds is a bonus!
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Benefits
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🌏 Remote Work: With flexibility as a core value, and over three-quarters of the team working remotely, Kasa employees are able to work from anywhere!
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✈ Kasa Travel Credit: We love to travel! Kasa employees get an allowance of free stays with us in any of our locations, plus a discount on any night for friends and family.
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💰 Competitive Salary: We offer total compensation at or above market rates plus additional earning opportunities based on the position.
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⭐ Other Perks: Qualifying full-time roles are eligible for a wi-fi stipend, home office stipend, and more!
