How you will make a difference:
You will drive strategic product launches, adoption, retention and lifecycle initiatives for Iterable’s SMS channel with the goal of accelerating market traction of this core channel among our customers and prospects.
The role requires a seasoned product marketing leader who can serve as a SME for SMS and be the driver across cross-functional teams (Sales, Customer Success, Product, Enablement) responsible for identifying opportunities & blockers for adoption, closing gaps, leading storytelling & narrative , driving accountability & executive reporting among other things. The ideal candidate will have a strong track record in driving SMS channel adoption , excellent leadership skills and a deep understanding of the Martech landscape.
Responsibilities include:
- Spearhead GTM launches for all products & features within the SMS portfolio.
- Drive adoption of SMS channel usage and new features within our customer base
- Influence upstream product roadmap decision making in partnership with PM
- In partnership with the Sales team, orchestrate the cross-functional GTM motion to drive SMS revenue, best practices, accountability & reporting
- Acting as SME, own SMS internal knowledge goals and proactively work with Enablement team to generate content and drive adoption
- Serve as product liaison (learnings from front line) gathering customer/market needs and gaps hindering growth or adoption goals and being the knowledge conduit between GTM teams
- Drive strategic storytelling to set Iterable’s SMS offering apart in the marketplace & content that delivers best practices for SMS and/or cross-channel strategies (ie customer stories, sales collateral, demos, whitepapers).
- Work cross-functionally with Product, Marketing, Sales, and Customer success teams to ensure alignment and success of SMS related initiatives.
Qualifications:
- Minimum of 5-8 years of experience & understanding of SMS as a marketing channel. Understanding of compliance for SMS.
- Strong product marketing portfolio driving product launch, adoption & lifecycle initiatives with senior cross-functional stakeholders
- Strong executive presence, GSD muscle, comfort with ambiguity & a solution orientation mindset
- Deep understanding of the MarTech industry, market dynamics, and competitive landscape
- Ability to think strategically and execute methodically.
- Aptitude for technical language and a quantitative, analytical mindset.
Perks & Benefits:
- Paid parental leave
- Competitive salaries, meaningful equity, & 401(k) plan
- Medical, dental, vision, & life insurance
- Balance Days (additional paid holidays)
- Fertility & Adoption Assistance
- Paid Sabbatical
- Flexible PTO
- Monthly Employee Wellness allowance
- Monthly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
The US base salary range for this position at the start of employment is $130,000 - $195,500. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.
Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.
