Senior Product Marketing Manager (ACHQ and Agency)

Description

Are you a passionate storyteller with a talent for showcasing how software can empower small businesses and the marketing agencies that serve them to achieve big results? We are looking for a Senior Product Marketing Manager to join our team! As a key member of our Product Marketing team, reporting to our Director of Product Marketing, you’ll own the product go-to-market strategy for your product area(s), collaborating with the GTM teams to bring our messaging and positioning to life. You will drive cross-functional collaboration and alignment to launch product innovations that demonstrate market impact and improve customer adoption. And you’ll partner with our Product team to develop and refine the product roadmap and drive customer value. If this sounds like you, let’s create something amazing together!

What your day could consist of:

Go-to-Market Strategy: Define and own the go-to-market strategy and tactics for your product area(s), leveraging market insights, buyer personas, and competitive analysis to inform decisions.

Messaging & Positioning: Create compelling narratives for your product area(s) that resonate with ActiveCampaign’s target audiences, highlighting our value and differentiation.

Market Research: Build expertise in the target markets, segments, buyer personas, competitors, and partners for your product area(s). Educate cross-functional teams on market requirements, trends, and competitor capabilities.

Launches: Ensure successful product and feature launches by collaborating with the Product and Marketing teams to develop and execute customer engagement programs for your product area(s) that enhance customer satisfaction, retention, and adoption.

Subject Matter Expert: Act as the go-to resource for our internal teams for your product area(s).

Cross-Functional Collaboration: Work closely with Product, Marketing, Sales, and CX to align on go-to-market strategies, product launches, and campaigns.

Field Enablement: Collaborate with the enablement team to ensure the Sales and CX teams have the assets and messaging to connect with buyers effectively.

Product Assets and Collateral: Work with the Sales and CX teams to identify and then create compelling internal tools and external collateral to drive growth and adoption of your product area(s).

What is needed:

5+ years of experience in B2B SaaS product marketing

MarTech or adjacent industry experience preferred

Background of marketing to franchises, multi-tier accounts, and agencies preferred

Experience with SMB, product-led growth and/or self-serve sales motions preferred

Exceptional storytelling skills with the ability to turn complex concepts into innovative marketing messages

Strong strategic thinking, analytical, and problem-solving skills

Ability to thrive in fast-paced environments, be flexible, and able to adapt to changing scenarios

Experience guiding cross-functional teams and collaborating with departments across the organization

Superb communications skills across all mediums, and all levels of the organization

About ActiveCampaign:

ActiveCampaign’s email and marketing automation platform helps businesses, entrepreneurs, and creators turn ideas into results. By combining your data, AI, and 950+ integrations (including Shopify, Facebook, Salesforce, and Square), ActiveCampaign makes it effortless to create personalized experiences across the entire customer lifecycle.

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.

ActiveCampaign is the trusted choice to help businesses like yours automate your growth and get more out of your marketing. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 13,500 positive reviews. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

-Open paid time off

-Generous 401(k) matching program with immediate vesting

-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

-Access to professional development resources through LinkedIn Learning

-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.