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Senior Product Marketing Manager

Austin, TX; Denver, CO; Chicago, IL or Remote
Product

Datapeople is working to make the hiring process more fair, equitable, and simple for everyone involved. We provide editing tools and hiring analytics to companies large and small around the world, including Square, Twitch, Discord, and many others. At the heart of our mission is our love for all candidates and empathy for the challenges they face when trying to get a job.

We're a small, diverse remote-first team. We want to have conversations rather than meetings, solutions rather than procedures, and initiative rather than conformity.

Product Marketing is a catalyst for how we identify, build, and deliver value to our customers. Reporting to the VP, Marketing, you will be the sole only product marketer, which means you'll be involved in everything from product development to go-to-market strategies to producing sales and customer materials and reviewing how it all comes together in product analytics and lots of Gong calls.

 

You will:

  • Think and act both strategically and tactically, contributing to overall strategy, annual goals, key performance indicators, and reporting
  • Become an expert on our ideal customer profile (ICP) and target buyer personas, responsible for evolving documentation and supporting enablement
  • Develop expertise in our product, including product vision, roadmap, and our feature releases which you will lead end-to-end
  • Surface insights from a variety of sources such as marketing data, sales calls, customer conversations, product usage, customer feedback, and more
  • Act as an internal consultant and advisor to leadership in our market(s), ideal customer profile, competitors, and our product and user behavior
  • Work across Datapeople, to define, create, and launch go-to-market campaigns and tactics that contribute to pipeline and drive customer usage
  • Design and construct enablement sessions, building collateral to educate and empower our customer-facing teams including overseeing our content library
  • Own, alongside Product, competitor and market analysis to inform product roadmap, positioning, and collateral development

Datapeople is remote-first and currently has workers across the US and in Canada, Ukraine, and Argentina. This role is open to anyone who is able to legally work in their country of residence without company sponsorship.

 

You have:

  • 7+ years of professional non-internship marketing experience
  • 3-5 years in B2B SaaS, bonus if you have worked in HR technology or Product-led Growth companies
  • Experience launching a B2B SaaS product, in a product marketing capacity
  • Previous experience managing projects across teams that include product, marketing, sales, and customer success
  • A curiosity about problems, seeking to understand why they exist, what stops people from solving them, and how they can be solved
  • Comfort building a wide variety of content and experiences including website, blogs, data sheets, ebooks, slide decks, and solutions content
  • Portfolio of work showcasing your skills in some of the following areas: writing, collaborating with product/designers, data analysis, customer or audience research, go-to-market strategy

 

Our benefits:

  • Comprehensive medical, dental, and vision benefits, including company-funded HSAs
  • Additional healthcare perks like company-paid life insurance and memberships to One Medical and Kindbody
  • Retirement benefits through Slavic401k
  • Generous leave policies including PTO, sick leave, and parental leave
  • A home office stipend

We come to work every day with the mission of making opportunities more accessible and the recruiting process fairer for candidates. We're a remote-first company with linguists, engineers, and scientists working all across the United States. For candidates residing within the United States, the anticipated base salary range for this position is $140,000 to $180,000 per year with additional annual bonuses and stock options. Actual compensation is determined by many factors including candidate experience and skills; location/market; and business needs.

Actual compensation is determined by many factors including candidate experience and skills; location/market; and business needs.

We care deeply about fairness (it's our mission) so you can be ensured that your application will never be judged based on your religious belief, age, color, race, creed, marital status, gender, sexual orientation, political affiliation, ethnic origin, family status or disability. #LI-Remote

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