Senior Product Marketing Manager

We are seeking an experienced Product Marketing Director with a strong technical background and deep expertise in enterprise SaaS. The ideal candidate will have a proven track record in Series B or later-stage companies with $15-20MM in ARR, B2B SaaS experience, and sales-led growth strategies. You will play a pivotal role in positioning our products, developing go-to-market strategies, and driving product adoption and revenue growth.

 

What You Will Do:

• Develop and execute comprehensive product marketing strategies for enterprise AI solutions targeting financial institutions.
• Collaborate with product management and sales teams to define product positioning, messaging, and value propositions that resonate with our target audience.
• Lead the creation of sales enablement materials, including presentations, case studies, and product demos, to support the sales process.
• Drive go-to-market strategies for new product launches and feature releases, ensuring alignment with business goals and market demand.
• Conduct market research and competitive analysis to inform product strategy and positioning.
• Analyze customer insights, market trends, and feedback to refine messaging and identify growth opportunities.
• Work closely with the demand generation team to develop and optimize marketing campaigns that drive lead generation and customer acquisition.
• Manage relationships with industry analysts, media, and other external stakeholders to enhance brand visibility and market leadership.
  

 

What You Will Bring:

• 7+ years of experience in product marketing, with a focus on enterprise SaaS products.
• Strong technical background with the ability to understand and communicate complex technology solutions.
• Proven experience in Series B or later-stage companies with $15-20MM in ARR.
• Deep expertise in B2B SaaS, particularly in environments with $100K+ ACV (Average Contract Value).
• Demonstrated success in sales-led growth environments, driving product adoption and revenue.
• Excellent communication and presentation skills, with the ability to influence and collaborate across teams.
• Experience managing product marketing strategies in financial services, fintech, or related industries is a plus.
• At least 3 years of experience in product marketing