Job Summary
As a Senior Product Marketer for the Quantum Security Group inside SandboxAQ, you will be responsible for developing and executing strategic marketing plans to promote and sell our post-quantum cybersecurity and cryptography management solutions. Your role involves understanding the market, creating compelling messaging and collaborating with cross-functional teams to drive product awareness, demand, and customer adoption. In particular, you will be responsible for working with our subject matter experts to tell the story of our product in a way that differentiates us from the competition. This includes creating sales enablement collaterals as well as top-of-funnel collaterals.
Core Responsibilities
- Market Research and Analysis - in particular keeping a close eye on the competition and adjacent markets.
- Product Positioning and Messaging - collaborating with product management and technical teams to translate product features into compelling benefits for customers.
- Go-to-Market Strategy - planning and executing new product launches and updates, as well as working closely with sales, product management, and other teams to ensure seamless execution of marketing initiatives.
- Content Creation - creating high-quality marketing collateral, including presentations, whitepapers, case studies, and website content.
- Sales Enablement - including working with product teams to create the resources to effectively communicate product value propositions, and conducting training sessions with sales teams.
- Customer Advocacy - identifying and nurturing customer advocates who can provide testimonials, case studies, and references. Leveraging those customer success stories in marketing campaigns to build credibility.
- Digital Marketing - collaborating with the digital marketing team to execute online marketing campaigns, including social media, email marketing, and content syndication.
- Events and Conferences - including representing the company and products at key industry events.
Qualifications and Skills
- 5+ years of product marketing experience, ideally with highly technical products in the cybersecurity space
- Excellent writing skills - the ability to lead by example in the production of top-quality content and collateral
- Communication skills - the role requires aligning with marketing, sales, product and technical teams
- Strategic and analytical skills - able to autonomously set priorities and work plan for maximum impact
- Storytelling ability - turning highly technical product information into compelling, authoritative narratives for customer benefits
- Demonstrated experience in product marketing - in a deep-tech enterprise environment, preferably in cybersecurity
