Senior Product Manager - User Journey

Description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

Collaborate with cross functional teams like data analysts and product managers, to work with engineers and designers in building scalable data systems and analyzing models related to user onboarding processes.

Responsible for driving the optimization of product features and overall strategy.

Conduct in-depth analysis of the user lifecycle and activation processes, leveraging data mining techniques to generate actionable insights that guide product iterations.

Define key metrics and identify opportunities for improvement, including designing and interpreting A/B tests to optimize product features.

Partner closely with other product teams to develop and execute user-segmented conversion strategies.

Requirements

Over 6 years of PM experience, preferably in growth domains like user activation and user lifecycle.

Highly curious and enthusiastic about tackling open-ended problems.

Proficient in working with product analytics tools and event-based analytics platforms.

Passionate about cryptocurrency and blockchain innovations.

Exceptional written and verbal communication skills, with the ability to translate insights into clear, actionable product plans.

Strong background in data science, including experience with analytics and machine learning libraries.

Experience in leveraging AI to integrate on products like recommendation system is a plus.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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