Who are we?
Welcome to Welltech – a global leader in Health & Fitness mobile applications. With over 200 million installs and a suite of five innovative apps, we're dedicated to enhancing the health and well-being of millions worldwide. Over the past six years, our diverse and passionate team of over 700 professionals has been driving this mission forward. From intuitive nutrition trackers to groundbreaking fitness solutions, we empower individuals on their transformative journey toward optimal health and happiness.
Why Welltech?
Imagine making a global impact on health and wellness as part of our team! At Welltech, we aspire to become proactive wellness partners for our users, being in an ongoing process of training ourselves to become one.
We grow together
We lead by example no matter what your role is
We drive by results
We are well-makers
What We're Looking For
We are seeking a Senior Marketing Data Analyst to enhance and scale our Paid Social channels, with a focus on Meta and/or TikTok. This individual will leverage data insights on how to use the platform efficiently and drive strategic decisions in user acquisition, optimizing campaign performance, maximizing ROI and other metrics.
Challenges you’ll meet:
Lead complex analysis of paid social channels (Such as Facebook and Instagram) and provide actionable insights on campaign metrics such as CTR, CPC, CPA, and ROAS.
Identify opportunities to improve performance of campaigns by improving ad targeting, creative performance, budget allocation through data analysis.
Collaborate with marketing teams to provide recommendations on audience segmentation, bidding strategies, and ad placements.
Create dashboards and reports, define key metrics and monitor the integrity and validity of the data reported
Conduct competitive and market analysis to identify opportunities for growth and expansion
Design and execute A/B tests to enhance user engagement, conversion rates, and overall campaign effectiveness
Your professional qualities:
Minimum of 5 years of experience in similar roles.
Strong knowledge of Meta or TikTok infrastructure and Meta Pixel.
Strong knowledge of SQL skills for data manipulation and analysis and desirable experience with visualization tools such as Looker/Tableau/etc
Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results
Able to communicate effectively in English.
Nice to have:
Familiarity with Appsflyer, Adjust, GA, Firebase, SKAdNetwork
Knowledge of Python (numpy, pandas, scikit-learn, etc.)
Knowledge of data design/ data modeling
In our team, we value:
Sociability. Openness to communication, ability to formulate tasks clearly and concisely (written and verbal formats)
Results orientation, flexibility. Willingness to go beyond the set tasks without limiting the areas of responsibility, as well as bring your tasks in line with the team and company global goals, implement the necessary changes, respond to changes
Responsibility. Attention to detail, autonomy, willingness to take on obligations and comply with agreements
Proactivity. The ability to set goals and achieve them. Creating opportunities without waiting for them to appear
Orientation to development and self-learning, interest in new technologies. A constant desire to learn and develop your skills, gain new experience
We create comfortable conditions for cooperation focused on your rhythm of life, work and rest and offer:
Well-being
Organization of medical insurance
You will have an opportunity to use our mobile applications for free (yoga, running, fitness)
Individual budget for sports / equipment purchase
Individual budget for consultations with a psychologist
Growth and development
Individual budget for professional training and learning foreign languages
Online corporate library
Team of skilled professionals that share knowledge and support each other
Check out some of our products:
Muscle Booster — musclebooster.fitness
Yoga-Go — yoga-go.fit
FitCoach — fitcoach.fit
WalkFit — walkfit.pro
Omo — bit.ly/OMOio
Candidate journey:
⭕️ Intro call ---- ⭕️ Pre-interview ---- ⭕️ Technical Interview ---- ⭕️ Final Interview
As a part of our team, you’ll have the opportunity to develop and implement your own ideas, while helping make the world a better place!
