Rubrik is seeking a motivated Sr Manager, Marketing analytics and operations to join our growing team. This role will be responsible for data analysis and measurement of critical key performance metrics across all marketing functions including organic and paid digital as well as traditional channels while overseeing other team members. Critical to this role is thoughtful analysis of our performance to draw insights that can be used in key decision making around our marketing planning, resourcing and delivery process.
This role will be pivotal in providing a continuous roadmap for our marketing performance framework across marketing. This role will be a driver in providing consolidated and prioritized data requirements for the whole marketing, ensuring that our ‘must have’ data needs are clearly articulated to our customer data organization to enable all marketing efforts. Furthermore, this role is responsible for overseeing a team of analysts and building/scaling a center of excellence function in the region.
Where/How you can make an impact:
- Analyze and present insights and recommendation on marketing performance using data from Marketo, Salesforce, Adobe Analytics, paid advertising or other relevant data sources
- Analyze and monitor key metrics and indicators for campaign spend, lead generation,, and funnel efficiency to improve the return on investment and profitability of future campaigns, supported with how best to implement these changes.
- Proactively identify challenges to uncover insights and develop strategies that optimize our lead generation efforts (volume and conversion)
- Develop, communicate and execute against the performance measurement & analytical roadmap to support growth and business needs.
- Own delivering data and insights for QBRs, executive updates, and other ad-hoc analysis
- Collaborate with the Data Science and IT teams to expand coverage of reliable data and automate recurrent data needs.
- Advocate and champion data-driven approaches in our B2B marketing efforts by leading new workstreams, presenting your work to department leaders, and meeting with key partners to push ideas and projects forward.
- Work with cross functional teams to build and optimize attribution models as well as ways to measure marketing performance and effectiveness.
- Act as a center of excellence function team lead, overseeing the in-region marketing members to ensure cross-functional training, resource balancing and other staffing related needs.
We are looking for someone who:
- Has a minimum 10 years of experience in analytics/strategy/operations roles
- Has experience managing a team of professional and with successful history scaling a center of excellence type of function
- Demonstrates knowledge of B2B SaaS Marketing metrics (demand funnel, spend, CAC, LTV, etc.) and methodologies (multi-touch attribution, A/B testing, etc).
- Data-driven and self-motivated attitude and mindset
- Been viewed as the go-to expert for marketing performance and optimization opportunities
- Solves problems by searching for root causes, synthesizing quantitative and qualitative data, and clearly identifying actions to address gaps and opportunities.
- Communicates clearly and craft messages that resonate with the audience based on their role and context
- Knows and had used platforms with SQL endpoints (Snowflake), data visualization (Tableau), marketing automation tools (Salesforce, Marketo), Web analytics (Adobe Analytics)
- Is data-driven and proficient with advanced analytics skills such as data mining, querying, analysis, and visualization
- Outstanding proficiency with Excel, Macro functions
- API extractions and ETL Scripts
- Emphasizes relationships with business partners to deeply understand their priorities, as well as cross-functional data partners to leverage their skillset and improve the quality of your work.
- Is flexible and familiar with fast-paced, high-growth environments where priorities may shift with good reason.
