Senior Marketing Analyst

Description

About the Role:

We are seeking a detail-oriented and data-driven Senior Marketing Analyst to join our Marketing Analytics team. You will join a dynamic cross-functional team that drives growth through multiple marketing channels including paid media, paid search, email, social, brand, SEO, ASO and more. This role will play a critical role supporting the team with insights, analysis and recommendations that optimize new subscriber acquisition, free-to-paid conversion, customer expansion and retention. You will have the opportunity to bring your expertise in analytics and digital marketing to the team to shape, inform and optimize our marketing strategy, campaign performance, customer acquisition and engagement through measurement, testing, reporting, analytics and decision support.

You are ideal for this role if you are passionate about data, experimentation, digital marketing, outcomes-oriented, curious, and collaborative. You will report to the Director of Marketing Analytics.

About the Role:

What you will do:

Analyze digital marketing growth and performance campaigns across channels, including paid media, paid search, social, email, SEO and ASO to assess performance and identify areas for improvement and optimization

Develop and maintain dashboards and reports that track key metrics and KPI’s

Conduct A/B tests and experiments to continually optimize and improve campaign performance including creatives, landing pages, emails, keywords and CTA’s

Collaborate with agency partners to refine and optimize audience segmentation and media targeting strategies

Identify opportunities to improve performance and increase marketing spend ROI and ROAS

Collaborate with Product and Engineering teams to implement tracking and attribution mechanisms and optimize ecommerce UX to improve conversion rates

Map the customer journey and analyze user behavior in order to develop strategies that improve acquisition, adoption and retention outcomes

Travel up to 10% of the time

Who you are:

BA/BS degree in Marketing, Business or quantitative field such as Economics/Econometrics, Statistics, Mathematics, Computer Science, or Engineering

7+ years hands-on experience as a marketing analyst, preferably in a Growth and/or Performance Marketing analytics role

Deep understanding of digital marketing channels, including paid media, SEO, SEM, social media, and email marketing

Familiarity with web analytics (e.g., Google Analytics, Adobe Analytics) and digital attribution methodologies

Experience with A/B testing and building experiment plans

Deep expertise with data analysis and reporting tools, e.g. SQL, Tableau, Looker etc

Experience with statistical analysis, bonus if you have experience with predictive analytics

Proven ability to interpret data, identify trends, and provide actionable insights and recommendations

Ability to clearly and effectively communicate data-driven insights to both technical and non-technical audiences

Excellent time and project management skills as well as motivation to succeed in a fast-paced, dynamic environment

Excellent communication and presentation skills

We want to hear from you! We are looking to build the best team of people who will be empowered to do their best work. If you have what it takes, but don’t necessarily meet every bullet in the job description we encourage you to apply.

The US base salary range for this full-time position is $132,000 - $148,500 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Perks & Benefits (US)

Comprehensive health plans* – 100% of premiums covered for employees & 88% of dependent premiums for US employees

Flexible Time Off for Exempt Employees/Generous PTO plan for Non-Exempt Employees – Take time to rest, relax and explore! Plus we offer Summer Fridays!

401k, Company ownership in the form of RSU’s & ESPP Program

Belief in Diversity

At Matterport, we don’t just accept differences, we celebrate them and recognize the value they bring to our customers and employees. Matterport is proud to be an equal opportunity workplace and works to create and support diversity at Matterport. Equal opportunity and consideration are afforded to all qualified applicants and employees. We won’t unlawfully discriminate on the basis of gender, identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, sexual orientation, and any other category protected by law. We are committed to providing employees with a work environment that provides a sense of inclusion and belonging and is free of discrimination and harassment. We also consider all qualified candidates regardless of criminal histories, consistent with legal requirements.

Matterport is likewise committed to working with and providing reasonable accommodation to all qualified applicants and employees with disabilities in accordance with the American Disabilities Act

For more information regarding how Matterport collects and uses personal information, please review our Privacy Policies. https://matterport.com/privacy-policy