Higharc is a VC-backed startup that is changing how new homes are designed and built. Join a founding team who’ve shipped products for Autodesk, Electronic Arts, Nike, and Apple.
We're in search of a versatile and strategic leader to join our team to help bring our product to life across a multitude of engagement channels and mediums. You know what exceptional relationship-building is and can partner closely with Sales teams and external audiences to expertly translate ideas and business requirements into captivating content and events that drive impact.
The north star for this role is developing and activating a network of industry experts, partners, and customers to help Sales generate new revenue opportunities. This requires a highly capable individual and natural problem solver who is energized by a fast-paced opportunity to make a significant impact, help shape our strategy, and take a hands-on approach to making great community connections.
What You’ll Do:
- Develop and execute comprehensive strategies to activate brand awareness and build strong relationships within the homebuilding industry.
- Identify and engage with key industry experts, influencers, and third-party companies to build strategic partnerships and unlock new revenue opportunities.
- Drive and host field events (e.g. dinners, community meet ups, tours, Higharc-hosted executive summit, etc) with customers, vendors, and prospects to create new opportunities for engagement and promote our products and services
- Collaborate with the marketing and product teams to develop and produce a wide range of partner marketing assets, including case studies, whitepapers, and content.
- Act as the primary point of contact for select industry influencers and partners, ensuring seamless communication and collaboration.
- Monitor and analyze the performance of engagement initiatives, providing regular reports and insights to the leadership team.
- Performance: Track and report on key metrics, such as net new meetings, opportunities, partner revenue, and partner funnel, and make data-driven recommendations for improvements.
- Maintain and uphold the brand’s tone, voice, and visual identity across all activities.
- Work with Demand Gen, Events, and external resources for event logistics & operations.
- Work closely with Sales to generate and close partner-sourced deals.
- Create and implement a scaled partner ecosystem.
Who You Are:
- Minimum 10+ years of experience in a partner marketing, direct sales, business development within the homebuilding industry or related fields or sectors.
- Proven track record of developing and executing successful sales and partner engagements and content strategies.
- Strong network of industry contacts and ability to build and maintain strategic relationships.
- Excellent communication and collaboration skills, both written and verbal.
- High attention to detail with the ability to manage multiple projects simultaneously.
- Strong analytical skills with the ability to measure and report on the effectiveness of engagement initiatives.
- Experience with marketing automation tools and CRM systems.
- Ability to work in a fast-paced and collaborative environment.
- Deep knowledge of home design, sales and marketing, or building sciences is ideal.
