Senior Manager Search Engine Optimisation
Marketing
London (Hybrid)
With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with an outstanding insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and maximize revenue.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.
Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.
What will I do in this role?
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Develop and execute our SEO strategy, strategically growing and defending our current channel’s performance and trajectory!
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Establish channel-level traffic, revenue and conversion KPI’s, and build reporting to provide insight into channel performance
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Build operational processes around web vitals, indexation and crawl rates to ensure our SEO program remains healthy through periods of significant change
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Work together with the product and engineering teams, develop and execute SEO testing roadmap and plan
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Lead keyword analysis, quantify performance, and develop content creation plans in collaboration with the marketing and editorial teams
Please apply if:
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BA/BS degree in a quantitative field (Statistics, Finance, Math, CS, or related)
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Proven track record of working in SEO
- You have experience with SQL and ability pull / interpret data
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Have demonstrated insights to define strategies that improve search visibility and user experience
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Cross-functional leadership skills with the ability to coordinate disparate team members around clear objectives and key results!
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Experience working at highly-trafficked consumer-facing sites
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Familiarity with SEO A/B testing
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Expert at Google Analytics & Search Console as well as SEO tools like SEMrush, Ahrefs or analogous keyword research tools, as well as crawling tools (Screaming Frog, etc.)
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Ability to flip between high-level critical thinking and hands-on execution
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Outstanding analytical and executive communications skills
Benefits
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You will accrue 25 vacation days per year in addition to statutory UK Bank Holidays
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One Celebration Day per calendar year
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Private Health & Dental and Life Insurances
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Employee Assistance Program (EAP)
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Pension Fund
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Gym Discount
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Bike2Work
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Season Loan Ticket
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Reimbursable eye tests and 100 GBP contribution towards VDU glasses only
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Perkbox & Booking.com business discounts
Diversity, Equity, and Inclusion
OpenTable seeks to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring great people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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