What you’ll be responsible for:
Circle is seeking a Senior Partner Marketing Manager to play a key role working on a partner-centric go-to-market strategy in LATAM. This role will align with our Distribution Partners, which includes companies like Web3 and Web2 Wallets, Neobanks, Fintech Application, Investment Platforms, Remittance and Cross-Border Payments Platforms, and NGOs. This role in particular will be mapped to our partners in the LATAM region with a heavy focus on Brazil and Mexico. Local language capabilities are a requirement.
You will be a member of a cross-functional team responsible for the activation, growth, and success of partner engagements. Your role will focus on developing co-marketing campaigns and consulting our partners on how to best market Circle products to their customers. You will directly collaborate with each partner on marketing strategy, content development, PR and comms, product messaging and positioning, and campaign performance data and reporting.
This is a pivotal role within our go-to-market team that will contribute to key growth objectives including global issuance and utilization of USDC. This role will report to our Sr. Director, Marketing who leads overall Partner Marketing.
What you'll work on:
- Act as the key marketing stakeholder in large-scale, enterprise partnership engagements in LATAM.
- Execute co-marketing campaigns with partners to drive growth of the USDC. Typically these campaigns will be B2B2C campaigns which target our partner’s end-users or customers.
- You will be the primary point of contact to our partner’s marketing teams, collaborating with them to develop growth hypotheses and campaign plans.
- Create and manage partner marketing content, including blog posts, case studies, and social media campaigns.
- Develop educational resources for our partners, including framework and process docs, and product overview materials.
- Measure, analyze and report on the results of partner marketing campaigns
- Travel in-region to meet with strategic partners and participate in local ecosystem events with our partners. Given the local marketing focus, you will grow into a local influencer evangelizing our partnerships and products in the LATAM region.
What you'll bring to Circle:
- Experience: 10+ years of relevant experience in any combination of the following: Partner Marketing, Web3 Marketing, Consumer Finance or Payments Marketing, Growth Marketing, or Business Development and Partnerships. Experience with B2B or B2B2C financial services is a plus.
- Regional exposure and language: Exposure to doing business in LATAM and proficiency in Portuguese and/or Spanish. Fluency in both languages is a significant plus.
- Expertise: Deep knowledge of web3, blockchain, digital currency, fintech, and growth marketing.
- Campaign Prowess: Proven experience with campaign management and execution, including developing marketing collateral from the ground up.
- Self-Starter: Highly independent and motivated to dive deep into the tech and learn.
- Structure Builder: Thrives in unstructured environments and builds structure in chaos.
- Collaboration: Experience with driving GTM execution alongside highly cross-functional teams.
- Tech Savvy: Familiarity with Slack, Google Workspace, and MacOS.
We are looking for a highly skilled and experienced Partner Marketer to join our team and help us change the future of finance. If you are passionate about partner marketing, blockchain, and digital currency, we encourage you to apply.
Additional Information:
- This position is eligible for day-one PERM sponsorship for qualified candidates.
Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range: $160,000 - $207,500
Annual Bonus Target: 17.5%
Also Included: Equity & Benefits (including medical, dental, vision and 401(k)). Circle has a discretionary vacation policy. We also provide 10 days of paid sick leave per year and 11 paid holidays per year in the U.S.
