Senior Manager of Marketing WEUR
We are looking for a talented individual to join our team as our new Sr. Manager of Field Marketing, for the region EMEA West, encompassing UK, Ireland, and Scotland. In this role you will be overseeing the success of all field-facing demand generation marketing initiatives and events in your region. You will lead a small team of highly skilled marketers to develop and execute world-class programs.
A great fit for this role would be a candidate with an energetic, results-oriented mindset and a successful track record of inspiring a team to build, execute and optimize impactful marketing strategies in a fast-paced, high growth company. You will be responsible for partner marketing initiatives, direct field marketing activities, as well as Account Based Marketing strategies. In this role you will be working in close collaboration with leadership from Field Sales, Inside Sales, and Partner Sales teams to craft and execute your plans, achieving measurable results.
Job Summary:
Reporting directly to the EMEA Marketing Director, you will spearhead the development and execution of integrated marketing plans tailored to our UKI market. Your focus will be on driving pipeline growth through targeted demand generation efforts, leveraging data-driven insights and innovative marketing tactics.
Responsibilities:
- Lead and mentor a small team of field marketing professionals, working alongside with the team, providing guidance and support to ensure alignment with objectives and regional sales targets.
- Collaborate with Sales Management to develop comprehensive demand generation plans, incorporating measurable targets and objectives aligned with corporate goals through strong relationship building and communication skills.
- Design and implement field marketing programs leveraging the full spectrum of marketing, including ABM, partner, and event marketing, to drive pipeline growth.
- Track lead flow from campaign response through to pipeline generation, and collaborate with Inside Sales and Sales Management to improve conversion metrics and beat goals. Be outcome obsessed in everything you do.
- Utilize data analytics to measure and analyse the effectiveness of marketing programs, providing regular reports and insights to stakeholders.
- Foster strong relationships with sales leadership and frontline teams, serving as a trusted advisor on marketing initiatives and driving alignment between sales and marketing.
- Manage a roll-up budget, assess the effectiveness of the various marketing tactics based on business targets, and continually refine and improve activities for greater impact using Salesforce and Tableau.
Requirements:
- 5+ years in relevant field leadership marketing roles within a fast-paced, high-growth technology company.
- Demonstrated expertise in forward-thinking digital demand generation tactics, channel marketing, and partner alliances, with a strong emphasis on data analytics and strategic planning.
- Proven track record of building and nurturing relationships with sales management, sales teams and marketing stakeholders, driving collaborative efforts to achieve shared goals.
- Experience leading integrated marketing programs, with proficiency in marketing automation systems and ABM (Account Based Marketing) strategies.
- Ability to thrive in a dynamic, fast-paced environment, with a results-driven mindset and a passion for driving data-driven success.
- Ability to create a comprehensive, strategic marketing plan, communicate the plan to get buy-in and build consensus among cross-functional teams.
- Proven leadership capabilities, with a focus on mentorship, team development, and fostering a culture of innovation and excellence.
- Love the work! Ability to maintain a positive, approachable, and self-starter attitude.
In this role, you will have the opportunity to make a significant impact on the growth and success of our business in the EMEA West region, driving forward-thinking marketing strategies and fostering a culture of collaboration and excellence.
About The Team
Rubrik’s Marketing Team is growing and we’re looking for individuals to join us at one of the most pivotal moments in our journey. Our team breaks boundaries and challenges the status quo, innovating along the way. We embrace a culture of opportunity and empowerment, allowing team members to take their best ideas and see them to fruition, while constantly exploring one-of-a-kind strategies. Come be part of a team bringing a fresh perspective to data security. Join us and let’s be unstoppable, together.
