About the role:
The Integrated Marketing team is core to all marketing campaigns at Samsara. As an Integrated Marketing Manager, you will execute marketing programs to generate new prospects and advance existing opportunities for our sales teams, leveraging multi-touch inbound marketing programs. You’ll contribute towards the Growth Marketing team’s quarterly pipeline commitments while working with Product Marketing, Field Marketing, and Sales to execute high quality integrated campaigns, webinars, email nurtures, and direct mail campaigns.
You will be joining at an exciting time at Samsara with a clear path to growing the team’s size, scope, and impact.
This role is open to candidates residing in the US and Canada except the San Francisco Bay Area (125 mi. radius from 1 De Haro St, San Francisco) and NYC Metro Area (50 mi. radius from 131 W 55th St, New York).
You should apply if:
- You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
Click here to learn about what we value at Samsara.
In this role, you will:
- Design and orchestrate campaign strategies across the full funnel, in coordination with Growth, Product marketing, Customer Marketing, and Sales teams.
- Forecast and measure the impact of demand creation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
- Develop audience segmentation best practices, integrating them into campaign playbooks.
- Build and execute campaign activations across channels like webinars, email, content marketing, direct mail, and more. Turn net-new activities into evergreen programs.
- Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more.
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
Minimum requirements for the role:
- 4+ years of demand generation, growth marketing or other relevant marketing experience.
- Analytical skills with experience using data to drive business impact.
- Be highly collaborative and have a strong track record of planning, building and managing large-scale campaigns.
- Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives.
- Experience with Marketo (or other marketing automation) and Salesforce.
- BS/BA degree or equivalent experience required.
An ideal candidate also:
- Is an expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for growth marketing.
- Displays strong interpersonal skills, a high degree of initiative, with the ability to work in and across teams.
- Strong writing skills and experience creating content for email, blogs, webinars, or web pages.
- Has experience with ON24 or Sendoso.
