About the Marketing Tech Team
The Marketing Tech team is responsible for building the technology that powers the acquisition and engagement of millions of customers looking to find pros for their home care services needs. The team works to build new ways to improve our acquisition via SEO, SEM, social, video ads, and optimizing a variety of bidding algorithms and ML models on massive amounts of data to acquire our customers most effectively. The team also supports our Lifecycle Marketing efforts by building out the technology that enables email campaigns and push notifications to most effectively engage our customers. These are personalized to the user so we can deliver the right content, at the right time, using the right channel, in order to keep our customers engaged. Marketing Tech is continuing to grow and investing in creating a foundational platform for data, tools, measurement and optimizations; as well as doubling down on its investments in SEO and SEM to make Thumbtack the #1 platform that our users come to when they are in need of home care services.
About the Role
Growth is the engine of any marketplace. In this role you will be leading the Marketing Tech engineering team that is directly responsible for Thumbtack’s customer growth. The team is highly interdisciplinary, encompassing engineers with a variety of skill sets including frontend engineering, backend engineering, data engineering and machine learning/optimizations. In this role, you’ll not only partner with product, design, data science and marketing leads to develop and execute on a growth strategy for Thumbtack, but also help build critical infrastructure and systems that power that growth and enable the team to move fast.
Responsibilities
- Build and grow an amazing engineering organization with a strong culture of balancing excellence with moving fast. The team is currently at 10 engineers and will grow quickly.
- Hire and support senior technical leaders within the team to scale the organization in the coming months to achieve aggressive growth goals across existing and emerging channels.
- Partner with other senior leaders in the company especially from marketing to define the vision and strategy for building a technology led marketing function.
- Set the team up for excellence in execution and anticipate and plan ahead for infrastructure the team needs to build for long term success. This infrastructure could be backend systems, machine learning models, frontend infrastructure for fantastic pagespeed, or experimental infrastructure to enable rapid testing and prototyping of onboarding flows within our native apps.
- Work closely with other engineering leaders to evolve and continually improve Thumbtack’s engineering culture in a high paced growth environment.
What You'll Need
If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.
- Experience in a senior engineering management role.
- 10+ years experience building software at scale.
- Good knowledge of growth strategies and experience building and scaling growth teams.
- Strong leadership, communication, and organizational skills.
- Passion for leading teams, setting vision, developing leaders and building highly functioning organizations.
- Collaborate effectively with cross-functional teams to achieve results.
- Stay up to date with innovation, able to guide technology evolution and not afraid to write code.
Bonus Points if You Have
- Experience at a growth-stage consumer tech company.
- Experience with a marketplace business.
- Experience in building marketing technology (martech).
- Experience managing managers is a plus but not a must-have.
Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines.* Learn more about our virtual-first working model here.
#LI-Remote
