The ideal candidate lives and breathes the latest techniques for email marketing and has a proven track record of driving engagement and conversions through expertly crafted campaigns. In this role, you will be responsible for the end-to-end management of our email marketing strategy, from writing compelling subject lines and copy to selecting the most effective images and testing various layouts. Your expertise will also extend to push notifications and SMS, ensuring a cohesive and effective multi-channel approach. You will develop and execute a data-driven experimentation roadmap aimed at enhancing member engagement, satisfaction, and health outcomes.
What you’ll be doing:
- Develop and build lifecycle marketing campaigns that drive awareness, enrollment, and engagement for new customer partners
- Write captivating subject lines, compelling email copy, and persuasive calls-to-action that resonate with our audience.
- Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health.
- Design and implement A/B tests to optimize email performance, including layout, format, content, and timing.
- Utilize segmentation strategies to personalize email communications based on member demographics, behaviors, and healthcare needs.
- Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) to optimize future campaigns.
- Continuously test and optimize push and SMS messaging strategies alongside email campaigns.
- Be a key contributor to R&D pods to align marketing initiatives with member needs, new product launches and organizational goals.
- Measure and report on impact of marketing initiatives on a routine basis; sharing winning strategies with our cross-functional stakeholders and leadership.
- Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar.
- Be a writer. Craft your own comms and narrative with superior comms judgment and experience. Access to our brand (content+design) teams is there, but you’ll be the expert on all things member comms and expected to be a steward of our brand.
What we expect from you:
- 8+ years of marketing experience; experience in SaaS and/or employer benefits is a plus
- Experience directly working in or with Payer/Health Plans is a plus
- Excellent writing, communication, and presentation skills
- A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
- Expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable)
- Strategic and innovative mindset
- Exceptional project management skills, particularly in driving campaign and content production
- A passion for mental health with a key focus on always putting our members first
- Flexibility and adaptability when faced with ambiguity or change
- Exploratory mindset with passion for testing and learning to better enable marketing performance growth
- An ability to apply strong business judgment in high-stakes situations
- An obsession with detail
- A strong collaborator, ready to make an immediate impact
- Humble, hungry, and honest
The target base salary range for this position is $108,700 - $141,350, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.
Benefits provided by Spring Health:
Your Total Health:
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge.
You And Your family:
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
Supporting you financially through:
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
Creating a culture you can thrive in:
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done.
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.
- Up to $1,000 Professional Development Reimbursement per calendar year.
- $200 per year donation matching to support your favorite causes
