About The Role:
We’re looking for a Senior Director, Member Marketing to join our growing marketing team. You’ll report to the CMO. In this role, you will develop acquisition and lifecycle marketing strategies to support growth campaigns through a collaborative cross-functional process. This person will manage the day-to-day, hands-on creation, implementation, and optimization of acquisition initiatives through direct mail, email and digital. The ideal candidate is passionate about the end-to-end customer journey, is data-driven, is a natural at customer-focused marketing, and is relentless at pursuing optimization opportunities, testing, and creative ideation to build a world-class acquisition program.
You Will
- Own execution of acquisition-focused initiatives for Hello Heart, including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting.
- You will be responsible for hitting enrollment targets and managing a world-class team that increases the rate of growth, reduces CAC and increases user LTV.
- Continuously conduct A/B tests and analyze results to garner insights to improve engagement, and optimize for key revenue drivers, and customer acqusition.
- Monitor content KPI metrics, conduct data analysis, and generate reports to evaluate content effectiveness and make data-driven decisions.
- Ensure high quality and error-free implementation, testing and QA of email marketing campaigns.
- Partner with leads in analytics, customer experience and product growth to meet company goals
You Have:
- 8+ years experience in direct-to-consumer acquisition marketing experience
- A proven track record of driving acquisition and lifecycle marketing strategy
- Ample experience working with and influencing cross-functional partners (product, design, copywriting, customer experience)
- Hands-on experience with Braze, Iterable, Marketo, or similar ESP
- Excellent organizational and prioritization skills, and attention to detail.
- Strong campaign management and problem-solving skills
- Strong analytical background with experience using various testing methodologies with experience in data-driven marketing
- Ability to drive experimentation focused on core success metrics
- Ability to communicate the benefits of strategies to business audiences of all levels
- Experience driving multiple projects and prioritizing in a fast-paced environment
- Eagerness to be hands-on and proactive
- Strong desire and curiosity to learn
- An in-depth understanding of the healthcare, wellness, or CPG industry a plus
- Knowledge of HIPAA regulations a plus
