Under the supervision of the VP of Marketing this role will play a crucial role in driving effective communication strategies and targeted public relations efforts to build the HeartFlow Brand. This role will be responsible for developing and implementing comprehensive communication plans that align with our business objectives and engage our target audience across various platforms. #LI-Remote; #LI-IB1
Job Responsibilities:
- Strategic Communication: Develop and complete an essential, comprehensive communications roadmap that aligns with our business objectives, positioning us as a global leader in AI healthcare solutions.
- Internal Communications: Develop and implement internal communication strategies that foster employee engagement, alignment, and understanding during times of transformation; collaborate with HR on internal communications and change management initiatives.
- Executive Communications: Create a strong executive/c-suite voice and compelling internal/external communications to optimally position HeartFlow.
- External Communications: Build, lead, and implement strategies that promote and protect HeartFlow’s brand and reputation, including media relations; serve as the company spokesperson on a range of topics and issues. Manage external PR partner to drive communications plan. Must have existing relationships with top-tier media and journalists.
- Investor Relations: Collaborate with and support investor relations to ensure consistent and impactful messaging to the investment community.
- Social Media: Oversee HeartFlow and C-suite executive’s social media channels using a data-centric approach; integrate emerging technologies and innovative communication approaches to enhance our communication effectiveness and engagement.
- Crisis Communication: Develop crisis communication protocols and strategies to proactively address potential reputational risks and effectively manage crises if they arise.
- Healthcare Expertise: Leverage your knowledge of the healthcare industry to shape narratives that resonate with our partners and position us as an inspiring, leading organization.
- Regulated Company Expertise: Support communications strategy and tactics in a highly regulated industry with deep knowledge of the obligations of a public company.
- Partnership Communication: Apply your experience in managing communications associated with business partnerships to guide the essential communication efforts associated with future growth.
Skills Needed:
- Strong understanding of the virtual/digital healthcare landscape and emerging trends.
- Exceptional written and verbal communication skills.
- Proficiency in using digital marketing tools and social media platforms.
- Demonstrated ability to build and maintain strong relationships with media, stakeholders, and key industry influencers, including existing relationships with top-tier media and journalists.
- Strategic thinker with the ability to translate business goals into effective communication strategies.
- Experience in crisis communication and issues management.
Educational Requirements & Work Experience:
- Bachelor's degree in Communications, Public Relations, Marketing, or a related field; advanced degree preferred.
- 15+ years of proven experience in leadership roles within communications and public relations, with a minimum of 8-10 years in healthcare or related industries.
A reasonable estimate of the yearly base compensation range is $200,000 to $250,000, cash bonus, and stock options.
