The Role
Modern Health is looking for an experienced Senior Demand Generation Specialist to refine existing marketing channels and develop new campaigns to help us generate new qualified pipeline, accelerate enterprise deals, and grow revenue. You will be key in optimizing our existing inbound and outbound demand generation programs across email, web, content, events, and outbound. This is a highly collaborative, hands-on, and metrics-oriented role for an individual who loves testing demand generation tactics, but also has a proven track record of supporting GTM teams in ABM programs and developing strong demand generation strategies.
The ideal candidate will have strong experience in deploying account-based marketing (ABM) strategies and tactics that drive pipeline for the business including new business revenue, upsell motion and/or development of partnership channel. This role will be part of the growth team at Modern Health which embraces a high-speed and customer-driven culture.
This position is not eligible to be performed in Hawaii.
What You’ll Do
- Develop and execute campaigns to drive pipeline growth and closed revenue leveraging key channels such as webinars, events, content marketing, paid media, website chat, videos, social media, and email marketing
- Partner with Demand Generation Team to deliver on monthly and quarterly MQAs, Meetings, and SQOs by deploying 1: few and 1:many campaigns
- Collaborate with RevOps and Analytics Team to leverage our technology stack to measure, track, and analyze performance across the full sales cycle
- Build, execute, and test acquisition processes against different personas, size segments, and industries within territory and non-territory accounts
- Collaborate with external agencies and technology vendors to execute on-demand generation programs
Who You Are
- ABM Campaign Guru: 3+ years of digital marketing, virtual events, and demand generation experience in a B2B technology background in an Enterprise sales motion. Proficient in Demandbase One and Salesforce. Working knowledge of Marketo, Zoom Webinars, Vidyard/Vimeo, and Qualified/Drift
- Strategic Thinker with Executing Approach: Strong analytical and quantitative skills with a demonstrated track record of making data-driven decisions to continually optimize and drive customer acquisition, engagement, and retention
- Project Manager: Exceptional at crafting project plans from internal stakeholders and business strategy, then communicates to the greater Marketing Team and organization with updates, metrics, learnings, and success stories
- Adaptable Team Player: Thrive in fast-paced environments, manage multiple projects, and effectively collaborate remotely; self-starter with the ability to work individually and cross-functionally
- Growth Mindset: Eager to learn, adapt, and make a tangible impact on our scaling operations
Bonus Points
- Experience with Customer Upsell motion and/or Partnership Channel Marketing
- Experience with Looker/Tableau, Outreach, data appending tools (Apollo, Zoominfo, Clearbit), or Pathfactory
- Startup experience
Benefits
Fundamentals:
- Medical / Dental / Vision / Disability / Life Insurance
- High Deductible Health Plan with Health Savings Account (HSA) option
- Flexible Spending Account (FSA)
- Access to coaches and therapists through Modern Health's platform
- Generous Time Off
- Company-wide Collective Pause Days
Family Support:
- Parental Leave Policy
- Family Forming Benefit through Carrot
- Family Assistance Benefit through UrbanSitter
Professional Development:
- Professional Development Stipend
Financial Wellness:
- 401k
- Financial Planning Benefit through Origin
But wait there’s more…!
- Annual Wellness Stipend to use on items that promote your overall well being
- New Hire Stipend to help cover work-from-home setup costs
- ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
- Monthly Cell Phone Reimbursement
