Iterable is the AI-powered cross-channel communication platform that enables brands to create, execute, and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app, web and more with unparalleled data flexibility. As an integrated, cross-channel solution, Iterable is built for marketers, trusted by engineers, and designed with intelligence. Thousands of companies like Zillow, SeatGeek, and Box rely on us to captivate their many millions of users.
The Role:
As a member of Iterable’s marketing team, you will play a key role in developing and executing the company’s content strategy. This includes owning the editorial calendar, strategizing with the demand gen team to create compelling lead-generating content pieces, working with the product marketing team for product-specific content, and determining keywords and keyword strategies to supplement content creation.
Your ultimate goals are to drive organic traffic, grow the company’s online presence and brand awareness, and continue to solidify Iterable as a thought leader in the areas of cross-channel marketing, customer engagement, AI, and general marketing automation.
Our philosophy is to develop content that marketers will find truly valuable and interesting, even if that means it takes longer to develop. We value quality over quantity.
Position Details:
- Develop core messaging frameworks and audience personas for our corporate narratives
- Develop ideas and concepts for marketer-focused content (i.e. blogs, whitepapers and reports)
- Manage the process from ideation through publication and distribution
- Work closely with the graphic designers to provide feedback on the content design process to ensure high visual quality of materials
- Work with demand gen on content-specific integrated campaigns
- Execute quickly and efficiently on multiple mixed-medium content deliverables
- Distribute the company’s content across social and industry channels
- Manage the company’s editorial calendar on a daily/weekly/monthly basis
- Work with the rest of marketing on overall strategy, messaging, design and other tactics
- Monitor the performance of content across the company’s different channels and maintain a set of ongoing metrics and reports
The Ideal Candidate Will Have:
- BA/BS degree or related experience, preferably in Marketing, English, Journalism, or Communications
- Exceptional written communication skills
- Proven experience writing high-quality thought leadership content of different lengths (e.g., blog posts, whitepapers)
- Proven experience writing technical content
- 5+ years marketing experience in a B2B setting
- Experience managing and collaborating with PR, designers, social media managers, freelancers, and creative agencies
- Deep understanding of SEO best practices
- Strong quantitative ability, experience with Google Analytics and SEMRush or similar services
- Experience working with content or project management systems
- Ability to seamlessly work with marketers, salespeople, engineers, and other key stakeholders in the company
Bonus Points:
- Experience in the email marketing and/or marketing automation industries
- Basic industry knowledge of SaaS, APIs, and data analytics
- Experience with Canva, Photoshop, or other creative tools
Perks & Benefits:
- Competitive salaries, meaningful equity, & 401(k) plan
- Medical, dental, vision & life insurance
- Unlimited PTO, great work/life balance, and a flexible working environment
- Employee Wellness Allowance of $100/month
- Professional Development Allowance of $300/quarter
EEOC
Iterable is proud to be an equal opportunity employer and strives to build a diverse and inclusive team. We do not discriminate on the basis of race, color, national origin, religion, gender, sexual orientation, age, marital status, veteran status, or disability status.
The US base salary range for this position at the start of employment is $123,000 - $186,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.
Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.
