We’re Looking For A: Search Engine Marketing Specialist who will be responsible for overseeing paid search and shopping campaigns on platforms like Google Ads and Bing Ads, this position entails comprehensive involvement in the entire campaign life cycle. Key responsibilities include conducting keyword research, crafting advertisements, updating Merchant Centers with new products, conducting performance tests, establishing budgets, executing sales, and optimizing campaigns for optimal results.
Location: Woodland Hills, CA (Remote)
What You’ll Be Doing:
- Establish, managing, analyzing, and optimizing paid search and shopping accounts and budgets on a daily, weekly, and monthly basis to align with ROI objectives and other key performance indicators (KPIs).
- Conduct ongoing keyword research and analysis to remain abreast of industry trends and competitive landscape, ensuring campaigns are optimized for relevancy and effectiveness.
- Conceptualize, implement, and assess outcomes of A/B testing initiatives and conversion rate optimization strategies for landing pages, striving for continual improvement in campaign performance.
- Foster and sustain proactive relationships with network representatives to remain well informed about upcoming changes, trends, tactics, and tools, enabling the adept navigation of campaigns through evolving landscapes.
- Collaborate cross-functionally with other departments to facilitate marketing projects, ensuring accurate pricing and product launches that align with overarching campaign objectives.
- Routinely perform audits of conversion actions to verify accurate attribution channels, ensuring precision in campaign analytics and reporting.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- Skillful in managing multiple projects with the ability to organize, prioritize, and structure workloads effectively.
- Possesses strong mathematical and analytical skills.
- Demonstrates an exceptional attention to detail.
- Proficient in utilizing spreadsheets, including Excel and Google Sheets.
- Creative thinker who welcomes constructive feedback.
- Exhibits strong interpersonal, verbal, and written communication skills.
- Self-motivated individual with a collaborative approach to teamwork.
- Excellent communication skills, both written and verbal.
- Demonstrates a passion for promoting pet health.
- 2 year of experience with search engine marketing
- Experience managing paid search campaigns for google ads & Bing ads while hitting key performance metrics including conversions, top impression share, new customer rate.
- 3 years of experience with search engine marketing preferred.
- High School or GED Equivalent. Bachelor's degree preferred.
Golden Perks & Benefits:
- Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
- Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date.
- We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
- 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
- Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
- Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
- Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
- Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
- Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
- For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym.
- Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.
To read more about our Perks & Benefits, click here.
The anticipated salary range for this position is $55,800 - $74,500, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
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