The Company:
When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs; you name it, we’re home to thriving communities for them all.
Our pioneering team delivers market-dominating events across the tech, marketing and finance industry. They bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections.
The Role
We're looking for a Sales Marketing Specialist to help us to drive inbound leads through the creation and optimisation of targeted email outreach sequences. The ideal candidate will design compelling sequence campaigns, analyse engagement metrics, and continually refine strategies to maximise conversions. Strong copywriting skills and experience with CRM tools are essential.
In this role you’ll..
Craft Engaging Content: Write captivating, on-brand email sequences with a commercial focus to drive sales, engagement, and customer retention.
Collaborate with Sales and Customer Success: Work closely with sales teams to ensure effective lead generation and nurturing, and partner with customer success to develop strategies and content for retaining valued customers.
Utilise Tech Tools: Use and learn various pipeline and email marketing tools (such as Clay, Smartread, HubSpot) to manage, optimise, and enhance email campaigns.
Data Analysis and Optimisation: Monitor and analyse campaign performance, using insights to continually improve and optimise email strategies.
Cross-functional collaboration: Engage with sales, marketing, and customer success teams to ensure alignment and achieve business goals in a collaborative environment.
Enhance Retention: Develop and implement email sequences aimed at customer retention, working to keep clients engaged and satisfied.
Requirements:
If the below sounds like you - we’d love to hear from you:
Experience: 1-2 years of experience in b2b email marketing, lead generation, and CRM tools
Communication & Collaboration Skills: Excellent written and verbal communication skills with the ability to craft compelling, persuasive content.
Tech Savvy: Proficiency with email marketing and CRM tools such as HubSpot, Clay, and Smartread, or a willingness and ability to learn these tools quickly.
Analytical Skills: Ability to analyse campaign performance data and translate insights into actionable improvements.
Organisational Skills: Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
Creative Thinking: Innovative and creative mindset with the ability to generate new ideas for engaging and retaining customers.
Customer Focus: A customer-centric approach with a strong understanding of customer needs and how to address them through targeted marketing strategies.
Salary: Base Salary Range £30,000 - 32,000K (*Based on experience and performance at hiring stage)
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Core Benefits:
Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
Private Medical & Dental Insurance
Life Insurance: (4 x salary)
Early bird or night owl? Our flexible hours policy allows you to structure your work for when you're most productive
Perks-at-work discounts
Extensive tech gear kit
Wellbeing Benefits:
On-demand therapy, coaching & mental fitness via Oliva
Heavily subsidised gym membership via Gympass
Cycle to work & Workplace Nursery schemes
Flexible benefits via the thanksBen platform (Allowance is to spend on anything that makes you happy. £600 annually in year 1 - scaling year on year up to £1,980+)
Learning & Development: Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3000+)
Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities
Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.
If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.
We are The Alliance - in more ways than one.
