Overview
About the Role
As we continue growing, we are looking to add to our Brand Partnerships team within the Business Development group. We are hiring a Sales Executive to add to the Growth team of sellers serving 3-5 CPG partners to grow their business via our advertising and commercial solutions.
About the Team
The Instacart Brand Partnerships team is responsible for managing Instacart’s relationship with CPG brand partners. The team’s remit is to act as strategic consultants to accelerate the Ad revenue growth of CPG brands on Instacart. The team works closely with internal cross-functional teams from product, comms, marketing, insights, and analytics to drive value and excitement with our partners.
About the Job
- Deliver on team account sales and net margin targets
- Develop and maintain relationships with key stakeholders to expand account partnership, such as those in eCommerce, Agency, Media, Sales, Shopper, Marketing/Brand teams, and more
- Earn trusted partner status by understanding & growing their business, solution selling and influencing partnership expansion
- Create data driven sales collateral, case studies, and custom ‘stories’ to translate benefits of Instacart’s platform to CPG advertisers business needs
- Lead annual planning and budgeting process with Fortune 500 accounts
- Create data-backed proposals for up to multi-million dollar contracts for digital advertising
- Partner with Internal teams such as Account Management, Insights, Analytics, Measurement, Product and Engineering to shape the future of our monetization strategy
- Collaborate with Marketing and Yield teams to design and sell bespoke campaigns against key advertiser occasions
About You
Minimum Qualifications
- A solid understanding of the CPG environment either through direct sales and/or brand experience or similar exposure (ie. engaging with stakeholders across eCommerce, Media, Agency, Commercial/Sales and Marketing/Brand teams)
- Sales experience in fast-paced, entrepreneurial environment
- Demonstrate skills and dependability of a top performer with an owner’s mindset
- Collaborative, adored team player
- Experience presenting to potential and current clients
- High attention to detail with strong execution skills
- Familiarity with the tools of the trade (eg. Microsoft Office, specifically Excel, Google for Business/Drive Suite, Salesforce, Zoom, Teams)
- Experience with large data sets and ability to extract business insights from analysis
- Client presence and persuasiveness
- Metrics orientation - can get up to speed on search/ad/sales/share metrics quickly
- Client service orientation - fast follow ups, general sense of urgency
- Thrives in ambiguous, startup environments and enjoys rapid change and learning
- Comfortable operating at both strategic and tactical levels, able to dive into data and make decisions and recommendations based on insights
- Customer-focused with the ability to identify consumer pain points and develop strategies to enhance the consumer experience
- Openness to travel (10-25%) to client and company meetings
Preferred Qualifications
- Consistent historic performance of achieving sales quotas, while building strong client relationships
- Knowledge of the digital media landscape including connected TV, programmatic and social platforms for offsite media campaigns
