As a Product Marketing Manager for PAR’s Hardware business unit, you'll spearhead efforts to amplify awareness and generate demand for PAR hardware products including Point of Sale Terminals, Drive-Thru systems, Kitchen Display systems, mobile devices, and peripherals. In this role, you will collaborate closely with product management to craft compelling product positioning and messaging, as well as develop and implement effective go-to-market strategies.
Your expertise in value-based messaging will be essential in promoting PAR products and helping to shape the hardware roadmap through competitive and market analysis, customer feedback, and partner insights. Working with external agencies and our corporate marketing team, you will be responsible for the internal and external communication cascade necessary to support the launch of hardware products. Additionally, you'll be a key support system for our direct- and channel sales teams, equipping them with the tools they need to drive sales success.
Position Location
US Remote
Pay Band
The base salary range for this position is $100,000 to $126,000 USD per year commensurate with work location, experience, skills, certifications, education, and prior accomplishments. The position may be eligible for additional compensation, including a bonus, commission and/or equity, as applicable.
Responsibilities
- Collaborate cross-functionally with product management, sales, content, demand generation, and event marketing teams to bring products to market and support GTM efforts
- Collaborate with product management to distill key features and capabilities into messages that drive global awareness and adoption
- Craft and develop materials to educate prospects and users; including web pages, emails, videos, case studies, press releases, and product resources
- Understand user and buyer persona needs to create personas, positioning, and value-based messaging for products in your portfolio
- Provide insight into competitive capabilities and develop competitive positioning
- Lead, coordinate, and execute global product release activities, internal and external communications
- Support the communication strategy for crucial changes in product functionality, lifecycle, and pricing, both internally and externally
- Strong interpersonal skills and thrives in a cross-functional team environment
- Strong project management and problem-solving skills, self-starter, detail and task-oriented, able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 10-20% for events and/or tradeshows
Qualifications
- 5+ years of product marketing experience in with technology products
- Bachelor's degree in business, marketing, or related field. MBA preferred
- Agile Marketing, ERP, and Channel experience a plus
Management Responsibility
- No direct reports
- No Budgetary responsibility
Communications
- Regularly interacts verbally and in writing with managers, sales professionals, and upper management to explain strategies and plans
- Requires ability to translate technical information into non-technical presentations for the purpose of communicating the value of the product
- Occasionally meets with executives and managers of existing and prospective customers
Who We Are
At PAR, we believe we will win or lose, through the culture we build.
Our culture is built on 4 values.
- Speed – we are the kind of people who do not wait for the elevator
- Ownership – we want owners, not renters
- Focus – success is built from focusing on what matters most
- Winning Together – for PAR to win, we need our customers, our employees, our suppliers, our shareholders, and our community to succeed
We believe by committing to these values (and more) we can build a cultural spirit that, combined with our products, will create years of long-term success.
PAR is proud to provide equal employment opportunities to all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, ethnicity, age, disability, citizenship, genetic information, status as a protected veteran, marital status, or any other protected characteristic under applicable laws.
